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Grizzly Country Movie Screening

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Peak Design Flagship Store

529 Hayes Street

San Francisco, CA 94102

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“WITHOUT OUR ARROGANCE AND FIREARMS AND DOMINION, WE'RE JUST ANOTHER FLAVOR OF MEAT"

- Doug Peacock


Join us for the San Francisco premiere of Grizzly Country, a short film by Ben Moon that examines the relationship between humans and nature through the life story of renowned eco-activist Doug Peacock.

Oh, and it's also the Peak Design Flagship Store's 1-year anniversary! That means celebration beers for all (who are 21+).

And if all this hoopla weren't enough, Grizzly Country director Ben Moon will be displaying his work in PD Flagship's new community art gallery, The Wall at 529.

Doors Open: 6:45pm

Grizzly Country Screening: 7:15pm

Q&A with Peak Design Team: 7:30pm


About Grizzly Country

In 2018, Peak Design sponsored the production of a short film. The director: friend and brilliant filmmaker Ben Moon. The subject: Doug Peacock, a man with an extraordinary relationship with the wild.

The documentary spotlights Doug's tireless quest to protect the North American grizzly bear and its declining habitat. Peacock’s story reminds us that we're often callous to the wild things we fear, and without advocating for the voiceless, we risk losing them forever. Grizzly Country debuted as an official 2019 Banff Mountain Film Selection as well as a selection for the 2019 Wild & Scenic Film Festival.

After serving as a Green Beret combat medic in the Vietnam War, Doug Peacock sought spiritual refuge in the rugged wilderness of Wyoming and Montana. It was during these frequent backcountry trips that Peacock made contact with the grizzly bear and awoke a deep sense of personal humility. The bear’s presence became the foundation for Doug Peacock’s recovery and from that point forward Peacock felt duty-bound to be their voice in the human world. While Doug Peacock may be known as the model for author Edward Abbey’s famous character, George Hayduke in The Monkey Wrench Gang, it is Peacock’s work documenting and defending the grizzly bear that has defined his life for the last 50 years.

Grizzly Country examines Peacock’s crusade as more than just a fight for the grizzly but as a metaphor for the relationship between humans and wild places. If future populations of grizzlies suffer because of global warming and widespread human development, it is not a lack of adaptation on the part of the bear. For Peacock, it is the absence of human deference to places we cannot control that ultimately fails grizzly bears.

Through the lens of Peacock, Grizzly Country is a poignant reminder that wild places and its inhabitants are essential to our own learning and understanding of habitat. As Peacock bluntly states, “without our arrogance and firearms and dominion, we’re just another flavor of meat.” Peacock understands that the faster humans champion this relationship, the more knowledge we save for future generations to unearth. "Grizzlies and homo sapiens evolved out of the same habitats and still walk the common path. We are brothers. With the beast of climate change ravaging the earth, the mingled fates of men and bears are sealed forever.”

Director Ben Moon lends his stylistic approach to the filming and production of Grizzly Country. In collaboration with San Francisco based Peak Design, the film hopes to bring light to the critical work of Doug Peacock founded organizations Round River Conservation Studies and Save the Yellowstone grizzly.

For more information please visit Roundriver.org and SavetheYellowstoneGrizzly.org.


About The Wall at 529

The Wall at 529 is an exhibition space tucked away inside of the Peak Design Flagship Store located in Hayes Valley, San Francisco. The quaint 12-image gallery is dedicated to displaying the work of local photographers; giving them a venue to not only show and talk about their work and creative process but bring the local community together as well. Along with an opening reception, the Wall also host lectures, workshops, and other events focused on photographic education. All exhibited work will be open to the public; on display during the flagship's normal business hours: Tuesday – Sunday from 11a to 7p. Closed Monday. For more information on upcoming exhibits, visit www.peakdesign.com/flagship

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Peak Design Flagship Store

529 Hayes Street

San Francisco, CA 94102

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