Great Brands Aim For Customers' Hearts, Not Their Wallets
Wednesday, February 12, 2014 from 11:00 AM to 1:30 PM (PST)
Los Angeles, CA
TTMA'S GENERAL MEETING
Steve Riboli of San Antonio Winery
Brand expert Denise Lee Yohn
Denise Lee Yohn will unlock the principles behind the world's greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, Denise explains best practices including "great brands avoid selling products" and "great brands never have to 'give back'" - and shows how top companies develop standout brands that foster customer loyalty and increase profit margins.
You will be challenged to think differently about brands and businesses and inspired to go from good to great with fresh strategies.
*Denise's newest book will be available for purchase at the registration desk.
Wednesday, February 12, 2014
San Antonio Winery
LA, CA 90031
Registration and Networking: 11:00am - 12:00pm
Lunch Program Begins: 12:00pm - 1:30 pm
If you wish to pay at the door,
please RSVP by emailing email@example.com
Questions?: Please call (626) 298-1987
When & Where
TTMA, The Travel and Tourism Marketing Association
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Questions? firstname.lastname@example.org or call (626)298-1987