kr6,187.50 – kr9,375

Google Tag Manager Masterclass with Julius Fedorovicius - two days

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IIH Nordic

Artillerivej 86 1. sal IIH Nordic

2300 Copenhagen South


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Event description
It’s time to start unlocking Google Tag Manager’s power

About this Event

In 2016, he founded Analytics Mania, one of the top blogs in the industry about GTM & GA. He is also very active in a rapidly growing GTM community on Facebook, a group that he founded in 2018.

This Masterclass Is for:

  • Those who have a basic understanding of GTM and are familiar with the concept of tags, triggers, variables, have a basic understanding of the Data Layer
  • Intermediate users of Google Analytics (know how to track pageviews, events, goals), knowledge of GA custom dimensions is a plus.

It’s time to start unlocking Google Tag Manager’s power

Even though Google Tag Manager is often promoted as a simple-to-use tool that requires no coding or technical knowledge, the reality becomes different once you start digging deeper.

Yes, there are plenty of things that can be implemented easily without much technical knowledge (like generic link click tracking). But there is so much more that you could do in order to harness GTM’s potential and actually collect meaningful data. In this masterclass, Julius Fedorovicius (from Analytics Mania) will help you unlock those possibilities.

Finding a balance between the total dependence on a developer and going solo with GTM

In this 2-day masterclass, you will learn about the right work principles with Google Tag Manager. Julius will teach you how to properly cooperate with developers to reach the best results (but you will also learn how to complete complex certain tasks all by yourself). The key to success with Google Tag Manager is finding the right balance: trying to stay agile with your tag management but at the same time, not compromising the quality of your data collection mechanism.

Masterclass Workshop

In this masterclass, Julius will share knowledge on:

  • How to become a power user of Google Tag Manager
  • Data Layer
  • How to complete many tasks with GTM on your own
  • Some technical topics that will enhance your Google Tag Manager skillset (like DOM, CSS Selectors, etc.)
  • Enhanced Ecommerce setup with Google Tag Manager

After the masterclass, you will have learned:

  • How to use powerful user-defined variables in GTM
  • How to take advantage of the Data Layer
  • How to cooperate with developers
  • How to properly test and debug your GTM setup
  • The workflow of the Enhanced Ecommerce implementation

*After the masterclass you will receive a certificate of completion available to share and use on LinkedIn afterwards. (Note that this is not certification from Google, but this course can also be used as preparation for the official Google Analytics Certification).

Program - day 1

09.30 – 10.00 Registration and Coffee

10.00 – 10.10 Welcome

10.10 – 10.40 GTM Refresher

10.40 – 11.30 Session 1: Data Layer under the hood

11.30 – 11.40 Break

11.40 – 12.30 Session 2: Working with URLs and clicked elements

12.30 – 13.00 Sandwich break

13.00 – 13.50 Session 3: Various techniques to get data from the website

13.50 – 14.00 Break

14.00 – 14.50 Session 4: Preserving data between pages

14.50 – Summary of day 1, questions, AMA

Program - day 2

09.45 – 10.00 Coffee

10.00 – 10.20 Recap of yesterday’s sessions

10.20 – 11.10 Session 5: Expanding GTM’s functionality with CSS selectors

11.10 – 11.20 Break

11.20 – 12.20 Session 6: The process of implementing GA Enhanced Ecommerce via GTM

12.20 – 12.50 Sandwich break

12.50 – 13.30 (continued) Session 6: The process of implementing GA Enhanced Ecommerce via GTM

13.30 – 14.00 Session 7: Introduction to GTM Custom Templates

14.00 – 14.10 Break

14.10– 15.00 Session 8: Testing and Debugging GTM setup

15.00 – 15.30 Summary, questions, AMA

15.30 – 15.40 Group photo

15.40 End of day

About Julius Fedorovicius

Julius Fedorovicius, Founder of Analytics Mania, Consultant, Instructor

Julius Fedorovicius is a digital analytics consultant helping businesses make the most out of their Google Analytics and Google Tag Manager setups.

Julius is very active on his blog, Also runs online courses, on-premise workshops and is always looking for new ways to teach his craft. As of this moment, he has helped thousands of students to get up-and-running with Google Tag Manager.

You can follow him at, twitter @fedorovicius or Linkedin

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Date and Time


IIH Nordic

Artillerivej 86 1. sal IIH Nordic

2300 Copenhagen South


View Map

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