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Google Search Console & SEO's Workshop
Mon, March 27, 2017, 1:00 PM – 3:00 PM BST
Want to learn how to use a great tool to get your website more traffic? Then this is the course for you. We’re going to tell you all about a free Google service called Search Console. And show how it can help you, and how you can get it set up.
So what exactly is Google Search Console? Well, it's a service that gives you feedback about how your website is doing in Google search results.
It has two primary functions. It monitors your performance in Google Search results. And it also shows you how Google “sees” your site.
How search engines work - Discover how they work, why they’re important, how they’ll impact your business and why they are key to your online success.
How search engines see the web - Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business.
Organic search explained - If you want to make sure your website turns up in more search engine results we will explain how, what, why, when and where to do this.
Paid search explained - When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; You’ll learn:
- a bit about advertising on search engines
- why advertising on search engines is so effective
- how advertisers compete for an opportunity to show ads on the search results page.
We will also cover what search engine optimisation (SEO) is.
Google search console - When it comes to your website, the more information you have, the better you’ll learn:
- what Search Console is, and how it can help
- some of its useful features
- how to set it up.