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Google Mobile Advertising Certification Workshop

Asia Training (AsiaTraining.com)

Wednesday, November 8, 2017 from 9:00 AM to 5:00 PM (Malaysia Time Malaysia (Kuala Lumpur) Time)

Google Mobile Advertising Certification Workshop

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Ticket Type Sales End Price Fee Quantity
Full Day Participation Nov 6, 2017 RM1,000.00 RM0.00

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Event Details

Learn Google Mobile Advertising with us - we have regular Google Mobile Advertising Training Courses

This 1-Day Google Mobile Advertising Certification Course is available as Corporate Training Course at your company’s premises/office and is fully HRDF claimable (subject to HRDF approval). If you are interested in getting several of your staff certified at your own office please contact us using our Contact Form. We will get back to you within one business day with details.

If you have only a couple of your colleagues it will be more cost effective if you send them to our Public Training. This is also fully HRDF claimable (again subject to HRDF approval). In this case please register your staff here at Eventbrite, or if you need an official quotation or invoice for management approval please register here: Google Mobile Advertising Certification

Did you know: more searches for products and services are done on mobile devices compared to desktops?

In fact, mobile use, and with this advertising on mobile, is growing faster than all other digital advertising formats in Malaysia. Are you or your staff trained well enough to handle this exploding advertising medium in an efficient manner?

This one-day hands-on Google Mobile Advertising workshop will teach you the details about advertising on mobile, including mobile apps. The syllabus is provided by Google, and you will have the option to sit for the official Google Mobile Advertising Exam as part of this workshop. This hands-on workshop has been designed for advertisers with some working knowledge of Google AdWords and is conducted by a Google Certified Mobile Advertising Professional. If you have some experience with AdWords then this course is a must to expand your knowledge into the trending mobile advertising strategies.


 

Google Mobile Advertising Certification WorkshopWho will benefit from this Workshop?

 

This course is aimed at people who have some working knowledge of Google AdWords, and want to learn how to expand their advertising into the fast growing mobile market.

  • You are an Online Business Owner or Employee who is new to mobile advertising…
  • You are an existing AdWords Advertiser who is struggling with advertising to mobile devices…
  • You want to learn how you can expand Google AdWords to instantly get new customers while they are using their mobile device…
  • You want maximum return from your mobile advertising budget…
  • You are ready to boost your ROI and get more business thru your mobile website or app…

 

Google Mobile Advertising Certification WorkshopWhat will you gain from our Mobile Advertising Workshop?

 

The use of mobile devices (smart phones, tablets etc.) has changed how consumers behave and and what expectations they have towards your business or brand. Being always attached to their device many consumers make decisions based on what they see on their phone. You will learn how you can place your products or services in front of your potential customers when they are most receptive on their phone. We will cover everything you need to know about Google Mobile Advertising from basic principles all the way to creating efficient, well-structured mobile campaigns. We will discuss case studies, methodologies, optimization tips and much more. By the end of the course you will have the ability to set up and launch mobile campaigns and be confident to run these campaigns based on your business goals.

You have the option to sit for the official Google Mobile Advertising Exam (free!): during the course we will cover everything you need to learn for your successful Google Mobile Advertising Certification based on the official Google Study Guide. We will conduct lesson modules as well as interactive mock-exams to get you ready for the actual Google exam (optional at no extra cost, will take an extra 90 min).


 

Google Mobile Advertising Certification WorkshopWorkshop Topics and Content include:

 

  • The mobile consumer and how your app or mobile site can help them make decisions
  • Consumer Behavior and the impact of mobile
  • Mobile trends and opportunity
  • How mobile can fulfill advertisers’ objectives
  • Best practices for mobile sites and app design insights
  • Mobile-specific bidding and targeting strategies
  • Mobile bid adjustment
  • Keywords for mobile
  • Mobile targeting
  • Remarketing for mobile
  • Mobile ad formats – search, display, video, interstital
  • Ad extensions
  • App promotion and engagement
  • How mobile Adwords is different than desktop
  • App conversion tracking
  • Call conversion tracking
  • Measuring mobile success with Google Analytics
  • Reporting
  • Optional: Official Google Mobile Advertising Exam (90 min)



 

Google Mobile Advertising Certification WorkshopCourse Fee

 

The fee for this one-day intensive course is only RM1000 plus 6% GST = RM1060 and includes the training materials, lunch and refreshments. There are no hidden costs, and there is nothing else you have buy. See this as a small investment that will pay itself back in no time with the advertising money you save by handling Mobile Advertising properly and efficiently.

Have questions about Google Mobile Advertising Certification Workshop? Contact Asia Training (AsiaTraining.com)

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When & Where


350B, Melawati Urban 1
Taman Melawati
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur 53100
Malaysia

Wednesday, November 8, 2017 from 9:00 AM to 5:00 PM (Malaysia Time Malaysia (Kuala Lumpur) Time)


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Organizer

Asia Training (AsiaTraining.com)

AsiaTraining.com is the training division of FJP Marketing, a Professional Internet Marketing Agency with registered offices in Malaysia (FJP Marketing Sdn. Bhd.; Company Registration Number 839890-M) and Singapore (FJP Marketing LLP; Company Registration Number LL0601140D). We are GST-registered with Jabatan Kastam Diraja Malaysia, our GST registration number is 000070799360.

We do Internet Marketing for a living – full time and professionally. We now teach our techniques and strategies to companies and organizations (private and public) who wish to use the Internet as a platform to increase their customer base and revenue.

We don’t just teach some book knowledge like many other ‘trainers’, we teach you exactly what works for us – that makes us special.

We specialise in teaching online marketing techniques that ensure a sustainable flow of new customers to our course participants. We do this in hands-on work shops and seminars, not thru dull lectures.

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