Presented and conducted by AsiaTraining.com
Did you know: more searches for products and services are done on mobile devices compared to desktops?
In fact, mobile use, and with this advertising on mobile, is growing faster than all other digital advertising formats in Malaysia. Are you or your staff trained well enough to handle this exploding advertising medium in an efficient manner?
This one-day hands-on workshop will teach you the details about advertising on mobile, including mobile apps. The syllabus is provided by Google, and you will have the option to sit for the official Google Mobile Advertising Exam as part of this workshop. This hands-on workshop has been designed for advertisers with some working knowledge of Google AdWords and is conducted by a Google Certified Mobile Advertising Professional. If you have some experience with AdWords then this course is a must to expand your knowledge into the trending mobile advertising strategies.
Who will benefit from this Workshop?
This course is aimed at people who have some working knowledge of Google AdWords, and want to learn how to expand their advertising into the fast growing mobile market.
- You are an Online Business Owner or Employee who is new to mobile advertising…
- You are an existing AdWords Advertiser who is struggling with advertising to mobile devices…
- You want to learn how you can expand Google AdWords to instantly get new customers while they are using their mobile device…
- You want maximum return from your mobile advertising budget…
- You are ready to boost your ROI and get more business thru your mobile website or app…
What will you gain from our Mobile Advertising Workshop?
The use of mobile devices (smart phones, tablets etc.) has changed how consumers behave and and what expectations they have towards your business or brand. Being always attached to their device many consumers make decisions based on what they see on their phone. You will learn how you can place your products or services in front of your potential customers when they are most receptive on their phone. We will cover everything you need to know about Google Mobile Advertising from basic principles all the way to creating efficient, well-structured mobile campaigns. We will discuss case studies, methodologies, optimization tips and much more. By the end of the course you will have the ability to set up and launch mobile campaigns and be confident to run these campaigns based on your business goals.
You have the option to sit for the official Google Mobile Advertising Exam (free!): during the course we will cover everything you need to learn for your successful Google Mobile Advertising Certification based on the official Google Study Guide. We will conduct lesson modules as well as interactive mock-exams to get you ready for the actual Google exam (optional at no extra cost, will take an extra 90 min).
Workshop Topics and Content include:
- The mobile consumer and how your app or mobile site can help them make decisions
- Consumer Behavior and the impact of mobile
- Mobile trends and opportunity
- How mobile can fulfill advertisers’ objectives
- Best practices for mobile sites and app design insights
- Mobile-specific bidding and targeting strategies
- Mobile bid adjustment
- Keywords for mobile
- Mobile targeting
- Remarketing for mobile
- Mobile ad formats – search, display, video, interstital
- Ad extensions
- App promotion and engagement
- How mobile Adwords is different than desktop
- App conversion tracking
- Call conversion tracking
- Measuring mobile success with Google Analytics
- Optional: Official Google Mobile Advertising Exam (90 min)
We know that this course will work for you, and we also know that this is a lot of important information to absorb in just one day. If you feel that the information we provide is too much to handle in one class you can sit for the same course on a future day FREE of charge (just bring your course material). We want you to succeed, so we offer you this free ‘remedial class’ for you to get maximum benefit.
The fee for this one-day intensive course is only RM750 (incl. GST) and includes the training materials. See this as a small investment that will pay itself back in no time with the advertising money you save by handling Mobile Advertising properly and efficiently.
There are no hidden costs, and there is nothing else you have buy. The workshop fee includes the training materials and the option to sit for a future class for free in case you can not absorb all the information we give you. You will have to admit, this is a great deal – a small investment for a course that will change the way you run your online business.
Have questions about Google Mobile Advertising Certification Workshop?
Contact Asia Training (AsiaTraining.com)