Google Analytics Training Course - London, UK
£523.42
Google Analytics Training Course - London, UK

Google Analytics Training Course - London, UK

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Combined Knowledge / Imparando

56 Commerical Road Aldgate

London, United Kingdom

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Description

Go to E-Nor Training site

Daily Agenda

Day 1 – Wednesday, Nov 9, 2016  -Google Analytics Implementation and Configuration

8:30 AM – 9:00 AM

Meet and Greet, Laptop Setup, Breakfast (Meals will be provided)

 9:00 AM – 10:30 AM

Morning Session 1:

  • Google Analytics tracking code
  • Google Tag Manager Basics
  • Tracking standalone pages vs. template-based websites
  • Verifying the tracking code / troubleshooting
  • Cross-domain and subdomain Tracking
  • Migrating to Google Analytics Universal
  • Google Analytics Universal features
  • Privacy

10:30 AM – 10:45 AM

Morning Break

10:45 AM – 12:15 PM

Morning Session 2:

  • Accounts, Properties, and Profile/View
  • Profile/View settings and filters
  • Administrator vs. read-only account access
  • Roll-up reporting

12:15 PM – 1:00 PM

Lunch (Meals will be provided)

1:00 PM – 2:30 PM

Afternoon Session 1:

  • Cookies and sessions
  • Tracking mobile page views and calls
  • Virtual Page views and Events
  • Social configuration
  • Ecommerce configuration
  • Specialized Google Analytics tagging through Google Tag Manager

2:30 PM – 2:45 PM

Afternoon Break

2:45 PM – 4:15 PM

Afternoon Session 2:

  • Campaign parameters
  • Enhanced Link Attribution for In-Page Analytics
  • Tracking video
  • WordPress and blog tracking
  • Custom variable configuration

4:15 PM – 5:00 PM

Q&A, Open Discussion, Assignment Help, Refreshments


Day 2 – Thursday, November 10, 2016  : Google Analytics Reporting for Actionable Insights

 8:30 AM – 9:00 AM

Meet and Greet, Laptop Setup, Breakfast (Meals will be provided)

9:00 AM – 10:30 AM

Morning Session 1:

  • Dimensions and metrics
  • KPIs and Goals
  • Goal funnels
  • Ecommerce reporting
  • Page Value

10:30 AM – 10:45 AM

Morning Break

10:45 AM – 12:15 PM

Morning Session 2:

  • Date comparisons
  • Metric comparisons
  • Table filters
  • Advanced segments
  • Regular expressions

12:15 PM – 1:00 PM

Lunch (Meals will be provided)

1:00 PM – 2:30 PM

Afternoon Session 1:

  • Traffic sources
  • Campaigns
  • AdWords and Autotagging
  • Social Reporting
  • Site Search
  • Location and language
  • Custom reports

2:30 PM – 2:45 PM

Afternoon Break

2:45 PM – 4:15 PM

Afternoon Session 2:

  • Annotations
  • Dashboards and Shortcuts
  • Exporting and sharing
  • In-Page Analytics
  • Real-time reports
  • Flow reports

4:15 PM – 5:00 PM

Q&A, Open Dicussion, Assignment Help, Refreshments


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Date and Time
Location

Combined Knowledge / Imparando

56 Commerical Road Aldgate

London, United Kingdom

View Map

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