Most nonprofits have websites these days (thank god), and many use Google Analytics as their website analytics tool (if you don't you should), but yet with all these technological gains, one of the biggest questions around Google Analytics that we constantly hear is, "WHAT DOES IT ALL MEAN?"
It's a good question. Google Analytics offers SO MANY metrics and measurements, as well as options to dive into details of those metrics and measurements that your not quite certain if you need andor what they are doing. Well, upfront, let me tell you—"It's hard to explain the basics of what your nonprofit needs and what those metrics mean, in a one-hour training session." So we've done something for you…
We've created a Nonprofit Dashboard for Google Analytics. If you have administrative access to your account, then you can install this tool, that will group, what we consider some of the more important basic metrics together for you, and then we can spend time at this workshop reviewing what these measures are and how they can be used to benefit your organization.
This is part one of a two part series on Google Analytics. First, we will introduce you to the Nonprofit Dashboard, and discuss how to use and what the various metrics mean. Then in part two, we will dive into something all nonprofits should be doing, but most aren't: Google Analytics - Goals & Funnels (Intermediate) on Wednesday, May 11, 2016. Sign-up for both sessions.