Web analytics offers marketers the opportunity to better understand their audiences, behaviours, marketing activities and advertising effectiveness. Smart marketers are maximising digital analytics to improve customer experiences, drive revenue and outgrow competitors.
However, to leverage insights from the data available within Google Analytics, marketeers must be able to quickly and efficiently access the right information, to make the right business decisions.
Why you should attend:
This one day Google Analytics course is designed to help marketers leverage digital analytics to empower confident decisions, optimise marketing programmes and drive real business value.
Analytics offers an unbiased view of your customers’ interactions with your digital platforms. However, it’s not enough to simply collect data, you must collect the data that matters most to your business and then translate that data into actionable insights.
What you will learn:
How web analytics works: capabilities and limitations
Measurement strategy: how to build a KPI framework
Effective reporting and analysis
Platform interface & set-up
- Custom event tracking and goals
- Enhanced Ecommerce
- Custom Dimensions
- Attribution Modelling: moving beyond last click
- Bespoke dashboards and reports
- Best practice: how to avoid common mistakes
How to extract insights from reports
This course provides candidates with the knowledge, frameworks, best practices and processes for using web analytics to optimise business performance.
Learn about the trainer, Brian Maher LinkedIn Profile
Early bird tickets just €450+ vat - Regular ticket price €595 + vat.
Class size is limited to ensure a rich and engaging experience.
Previous attendees include:
Electric Ireland, daa, Permanent TSB, Cork Institute of Technology, Bord Bia, MERK, CPL, ding.com, Irish Times, ESB, Tallaght IT, Aer Rianta, Consumer Help, and many more.
Have a question? Ask the trainer email@example.com or phone: 01 447 5935
Can't make the date? tailored training sesions available.