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Google Analytics Simplified: How to Use Segmentation to Find Marketing Insi...

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2112

4245 North Knox Avenue

Chicago, IL 60641

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Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site.

To find the best insights in your Google Analytics data you need to dig deeper into the specific subsets of data that matter most to your business. Fortunately, Google Analytics gives a number of methods to drill down into your data to find insights that can help answer your top business questions.

In this presentation you will learn the following:
  • The one thing you need to do BEFORE you log in to your Google Analytics
  • How your website data is organized within Google Analytics (the ABCs)
  • Three methods to dig deeper into subsets of your Google Analytics data to find better insights
  • How to save your most important segmented reports for quick access in the future
  • Top segments that can be used to find insights for any business


Kyle Akerman is a Google Analytics Consultant and mentor at 2112.
He has degrees in both marketing and engineering and loves helping marketers discover web data insights that lead to smarter business decisions.

For fun he DJs for local community radio station WCXP-LP 107.1 FM and CHIRPradio.org.

Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.

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Date and Time

Location

2112

4245 North Knox Avenue

Chicago, IL 60641

View Map

Refund Policy

Refunds up to 7 days before event

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