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Google Analytics Fundamentals - English - Course

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Location

IIH Nordic

86 Artillerivej

2300 København

Denmark

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Refund Policy

Refunds up to 7 days before event

Event description

Description

In this Google Analytics Fundaments course, we have taken our beloved course, translated it and deliver it in English.

This means you get 15 years of condensed analytics knowledge, insights and experience and get packed it all into a single day of data, learning and hopefully inspiration.

As a participant you will afterwards be able to use Google Analytics actively and measure the effects of your digital activities to improve, enhance and optimize the activities.

The course is non-technical as it is meant for practitioners who use Google Analytics on a daily basis and it will ensure that you possess both the required knowledge and understanding to generate value for your company.

IIH Nordic has been awarded the analytics house of the year 6 years in a row and is one of the country's leading analytics companies. Our educators are practitioners, who use the tools on a daily basis and they possess in-depth and practical operational understanding of the concrete application.



Teacher: Steen Rasmussen

Steen is Senior Partner and Digital Strategist at IIH Nordic as well as one of the co-founders of the company. Steen is one of Denmark's most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data. He has been working in Google Analytics since 2008 and has been nominated 3 times for the "Global Practitioner of the Year" prize by the international organization Digital Analytics Association.



Who is the course targeting?

The course in Google Analytics is for people who on a daily basis work with marketing and e-business, and who would like to improve their use of Google Analytics as well as using it more actively in monitoring and optimizing your website and online marketing.

The course is targeting practitioners and therefore requires no knowledge of the programme.

If you are already comfortable in Google Analytics og wish to lift your online marketing to new heights, we recommend our Google Analytics Masters course.

Do not hesitate to contact us about any questions regarding the course or the possibilty of a tailored workshop for your company. Please call os at +45 70 20 29 19 or contact us by email at iih@iihnordic.com.



Agenda

Noon

  • Introduction and overview of Google Analytics
  • Learn how to interpret the numbers
  • 7 practical shortcuts to get you started
  • The user interface, goals and filters in practise

Afternoon

  • Use of reports
  • Data quality and sources of errors
  • Google Analytics in practise – how to use it in your daily work
  • Last questions and answers, finishing off



Content of our Google Analytics Fundamentals

Google Analytics is one of the strongest - and most complex - tools in the market.

Therefore, when you need to make the most of it, it requires a teacher who understands your business as well as web analytics and can teach you about visualization, segments, conversions, goals, filters, errors and much more.

These are just some of the topics that we will cover during the course, where you become familiar with Google Analytics.


After our course in Google Analytics Fundaments you will be able to

- Manage your Google Analytics and gain much more from your marketing budget

- Ask better informed questions to your suppliers

- Avoid inconvenient decisions

- Understand how the numbers tie together with your business

- How to create solid online marketing, landing pages and websites

- Strengthen your own professional profile




Read our terms and conditions before attending a course: https://iihnordic.com/education/terms-conditions/


OBS: If you wish to pay by invoice, choose "other payment option" in check-out. Contact IIH at +45 70 20 29 19 for guidance.

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Location

IIH Nordic

86 Artillerivej

2300 København

Denmark

View Map

Refund Policy

Refunds up to 7 days before event

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