€495

GOOGLE ANALYTICS FOUNDATION TRAINING DUBLIN

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Location

Location

The Brickhouse

Lower Mount Street

D2 Dublin

Ireland

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Refund Policy

Refund Policy

Refunds up to 30 days before event

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Event description

Description

Make Smarter Marketing Decisions

Google Analytics can be deceptively complex. Easy to get started with, but difficult to master without guided support. Our one-day and in-house training courses, delivered by Google Analytics Certified Partners, are designed to provide the exact help you need - regardless of your current level of proficiency.

A full walkthrough of the Google Analytics platform. Learn how to navigate the interface, track the effectiveness of your marketing campaigns and report on results.


What you will learn

After completing this course, you'll be able to:

  • Understand the capabilities of Google Analytics
  • Configure your Google Analytics account for success
  • Understand how to align business goals with metrics
  • Identify the main reports that will add value to your business
  • Create basic custom reports and dashboards
  • Better understand visitor behaviour on your site - and what it means for your business
  • Course Outline


Course Outline

1. Introduction to Google Analytics

  • How the account is structured
  • Setting objectives
  • Common metrics


2. Using Google Analytics Reports

  • How reports are structured
  • Understanding the main reports
  • Dashboards & shortcuts
  • Real time reporting
  • Communicating insights to the business


3. Tracking Campaigns

  • AdWords
  • Effective campaign tagging


4. Measuring Success

  • User Management
  • Account settings & configurations
  • Avoiding common pitfalls
  • Custom email alerts


Who should attend?

Marketers, digital professionals, and anybody who wants to improve their digital marketing and website performance.

Full course details available here - adaptive.ie


Can't make the date?

Need to upskill several members of your team? In-house training is typically more cost-effective than our public courses. What's more, it's tailored meet the specific needs of you and your colleagues.


Contact us today to arrange a meeting with one of our training specialists. We'll discuss your requirements and design a custom training course to address them.

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Date and Time

Location

The Brickhouse

Lower Mount Street

D2 Dublin

Ireland

View Map

Refund Policy

Refunds up to 30 days before event

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