Google Analytics Comprehensive Training & Certification Classes
Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. The online marketplace has never been more competitive, no matter what practice area you're in. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition and retention and your overall web performance.
In this highly informative 4 half-day course series, Comprehensive Google Analytics teaches you the correct way to set up Analytics, create reports and analyze website data. Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition, customer retention and your overall web performance.
- Account Set-Up & Management: Learn how to properly set up accounts, new profiles, install tracking codes and more. Do it right the first time, learn how to properly manage client accounts.
- Data Cleansing: Filters & Goals: Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and e-commerce tracking. Learn how to create custom reports, API integration and more.
- Dig Deeper into your Executive Account Structure: Learn best practices for account setting, user management & account structure. Adjust your account to easily gather the most relevant data.
- E-Commerce Tracking: Learn how Google Analytics works and best practices for tracking, reporting and analyzing your AdWords, AdSense and e-commerce data.
- Adjust and improve your ROI with Google Analytics to determine the strengths and weaknesses of advertising copy, keywords, landing pages, and more.
- Learn advanced tracking and how to monitor client conversions with simple, straightforward reporting. We'll go in-depth into filters, conversion tracking, Flash tracking, custom visitor variables, managing cookies & tracking and extracting data.
- Learn strategies and best practices for new features and overall campaign success
- Prepare for the Google Analytics Certification Test (materials & sample questions included)
Beginning Google Analytics: Tuesday, May 16, from 1:00 - 5:00 pm
Intermediate Google Analytics: Thursday, May 18, from 1:00 - 5:00 pm
Advanced Google Analytics: Tuesday, May 23, from 1:00 - 5:00 pm
Analyzing your Google Analytics Data & Test Prep: Thursday, May 25, from 1:00 - 5:00 pm
About your Google Analytics Seminar instructor:
Jeff Sauer: Jeff created his first website in 8th grade and hasn’t looked back. Through initiative, opportunity,curiosity and good old fashioned elbow grease, he is now a master of web analytics, website optimization and testing, social media, online reputation management, e-commerce, competitive analysis, online surveys, email marketing, lead generation, and more. The results speak for themselves. Jeff is currently traveling around the world teaching and consulting. He advises some of the world’s biggest companies/brands oninteractive marketing strategy and monitors web analytics profiles for hundreds of companies and websites.
DemandQuest: the Twin Cities' only Google Certified Premier Partner offering complete training.
Please call with any questions, 612-460-8770. Thanks!
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DemandQuest Marketing Institute
About the Demand Quest Marketing Institute: Through educational seminars and hands-on training, DemandQuest provides business owners and marketing executives with the tools, education, and understanding necessary to create and manage effective marketing programs that will drive new revenue. We offer comprehensive seminars as well as customized training. We specialize in all things Digital Marketing: Google AdWords, Google Analytics & Google Tag Manager, Facebook Advertising, LinkedIn Advertising, & Yahoo!/Bing Advertising, Email & Inbound Marketing, Search Engine Optimization (SEO) and all things SEM (search engine marketing). Our mission is to provide valuable seminars & training that will give you the skills and direction needed to navigate the complexities in today’s digital marketing & advertising landscape.