Google Analytics 101
Google Analytics is the most commonly used marketing technology tool among tech unicorns. It gives tremendous insight into the health of your website and the results of your marketing efforts. However, getting started with this powerful but extensive and complex tool can be overwhelming.
Join us to learn about:
- Adding Google Analytics tracking code to your website
- Key terminology so you understand what you’re looking at
- Building a dashboard so you can see key figures at a glance
- Configuring some basic reports to answer key marketing questions and make strategic, data-driven decisions
Melanie Jones founded Marketing Interface to help startups and growing organizations scale up their marketing using marketing technology. She works with clients to define a martech strategy, select the right tools for their organization, oversee and manage technical implementations, and deploy best practices and processes.
Marketing technology provides a set of tools that your marketing and sales organization can leverage to become more effective. At Marketing Interface, we specialize in helping you select and implement the right tools to deliver the greatest impact. Do you know which parts of your marketing plan are working and which aren’t? What tools can take your marketing to the next level? Marketing Interface will help you answer these questions and implement fit-for-purpose solutions, so that you can efficiently win new business and improve cash flow.