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Google AdWords Training (For Marketing Newbies and Small Business Owners)

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WeWork Building, 1st Floor

Weteringschans 165

1017 XD Amsterdam

Netherlands

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A Full Day Online Marketing Training in Amsterdam, From the Online Marketing Experts. Fundamentals of Google AdWords, Google Display Network, Google Analytics and Google Tag Manager.

You don't need to go the Belgium for an English training. Hands-on, in English, in Amsterdam.

At the end of the training, we will spend roughly 75 minutes all together to Google Fundamentals exam and solve the questions.

There will be complimentary lunch, snacks, and drinks available.

Register your place now and make a good start to your next journey.

This will a hands-on training, in-class, and targeting to:

  • Small business owners who would like to promote their service and products through Google AdWords
  • Online Marketing employees from different companies who would like to enhance their skills and ask questions to our experts
  • Anyone who would like to have expertise on Online Marketing tools and their automatons, i.e. Google Adwords, Google Analytics, Google Tag Manager, Conversion Tracking, SEA, SEM, SEO, SMM etc.

Google AdWords Trainings

Whether you’re looking to set up AdWords campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, this will be the day to talk about Google AdWords best practices.

Account Navigation and Organization

Before diving into the nitty, gritty world of keywords, best practices and strategy, it is essential to become familiar with your tools. In this section, we navigate through AdWords features, looking at account-level settings, key metrics and campaign organization at the most fundamental levels.

Choosing the Right Keywords

Keyword research and targeting are crucial to the success of your campaigns. You will learn how to evaluate your audience, select the most suitable match types and use tools, like the Google AdWords Keyword Planner and search term reports, to build a list of quality keywords to power your ad groups.

Writing Effective Ad Copy

Writing AdWords ads is often the most challenging part of the process. Learn the rules, best practices and the little known “tricks of the trade” that can help take a good ad and make it a great ad. You will also discover how to test your ads to select the best landing pages for your keywords.

Using Ad Extensions

Ad extensions like site links, call extensions and location extensions enhance your ad experience by improving your visibility and providing a better ROI. We’ll discuss the options and use cases for each to find your perfect strategy.

Targeting Audiences with Campaign Settings

AdWords campaign settings can make or break your ad performance. You will get an overview of the settings available in your campaigns from bidding options to geo-targeting and more. We’ll also look at common mistakes and how you can avoid making them yourself.

Understanding Quality Score

Online advertising should provide a quality, relevant user experience. To achieve this proficiency, we’ll learn about the importance of Quality Score—Google’s method of ranking your ads. This lesson will carry on throughout the day as we demonstrate how to deliver the best ad experience possible.

Capturing Attention with GDN

You’ll learn to construct visual ads that quickly capture the attention of your audience. We’ll cover the inner workings of the GDN, targeting and bidding options, best practices and tools to help you build the perfect ads.

Remarketing Strategies

Remarketing is a powerful advertising strategy that allows you targets an audience who’s already interested in your offerings. We’ll start by outlining your implementation options, and, more importantly, help you develop a strategy that ensures your ads reach the right audience at the right time.

Getting Started with Google Analytics

This session will start with some real basics, such as learning how to sign up for an account and will move on to give you an overview of the main sections of GA. Things you’ll learn:

  • What are we trying to figure out with analytics?
  • How does Google Analytics work?
  • What does the metrics mean? Which ones do we care about?

Acquisition: How did they get here?

You’ll get a very high-level overview of GA’s traffic capabilities, and then get down to the level of dimensions vs. metrics, medium vs. source. Things you’ll learn:

  • Where do visitors come from?
  • Direct, referring sites, search engines and keywords
  • Search Engine Optimization and Pay-Per-Click advertising
  • Tagging campaigns for email, social media, and offline marketing

Behavior: What did they do on the site?

Once the user arrives, what did they do? Which pages were looked at, which pages cause the visitor to leave, which pages should you be testing, how is your on-site search doing? Things you’ll learn:

  • Which pages did they view?
  • Where did they land? How did they navigate?
  • What did they search for?

Audience: Who are these people, anyway?

You can use the Audience reports to learn what language preference your users have, what continent/country/region/city they visited and even, at times, the name of their company. Things you’ll learn:

  • How users are measured
  • Geography
  • Custom dimensions

Conversions: Did they do what we wanted them to do?

What are goals? How do you set them up? How do they differ from e-commerce? What special reports can you get about products and transactions?

Things you’ll understand:

  • How goals are defined
  • Goal reporting
  • Ecommerce reporting

What is Google Tag Manager?

Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager.

Note: It will be presented to a wide screen via beamer but still suggesting to bring your laptop as well.

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Date and Time

Location

WeWork Building, 1st Floor

Weteringschans 165

1017 XD Amsterdam

Netherlands

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