A$382.24 – A$5,198.59

Google Adwords Optimisation (Text Ads)

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Once you’ve got your Google Adwords up and running, it’s beneficial to review your ad performance and learn ways in which you can make them accomplish more for you.

To do this, we’ll explore important metrics, analytics and optimisation and testing all with the view of markedly improving their performance by getting more clicks and conversions.

By the end of the course, you will have developed the skills to sharply interpret results and make or recommend adjustments to improve them.

This course will cover:

  • reviewing and interpreting key metrics across campaigns, ad groups, ads and keywords
  • recommended metrics to focus on
  • customising columns
  • reviewing extensions and conversions performance
  • understanding Quality Score and bid adjustments
  • activating, pausing and editing your campaign and ads
  • creating Adwords reports (using the provided template).

Course objectives:

  • to understand the important metrics to focus on when assessing the performance of a Google Adwords text ad
  • to develop skills to interpret results and make or recommend adjustments to improve performance

This course is for:

  • business owners, marketers and managers
  • marketing professionals
  • agency account and digital marketing managers
  • freelancers and consultants
  • anyone who wants to understand how to interpret Google Adwords text ad results
  • past participants of our Introduction to Google Adwords course

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • an existing Google Adwords account (not Adwords Express) with active Google Adwords campaigns with data to review and analyse (ideally one month’s worth)
  • awareness and skills of the best practices for setting up Google Adwords text ads (as covered in our Introduction to Google Adwords course)

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your Google Adwords trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Improve your ad performance knowledge!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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