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Google AdWords 101 & 201: San Diego, CA-We teamed up with industry-leading Analytics company Cardinal Path for a full week of Google training. Register at our joint registration site.

AdWords Seminars for Success

Monday, November 14, 2011 at 9:00 AM - Tuesday, November 15, 2011 at 5:00 PM (CST)

Google AdWords 101 & 201: San Diego, CA-We teamed up...

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Use promotional code to access tickets.

Share Google AdWords 101 & 201: San Diego, CA-We teamed up with industry-leading Analytics company Cardinal Path for a full week of Google training. Register at our joint registration site.

Event Details

We teamed up with industry-leading Analytics company Cardinal Path for a full week of Google training. Register for AdWords and Analytics classes at our joint registration site.


What Are AdWords™ Seminars?

 

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.

AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher. This class examines the new AdWords user interface in detail, and shows how to manage campaigns more efficiently. Please see the curriculum breakout below for more information.

AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI. Please see the curriculum breakout below for more information. 


Sign Up And Receive These Bonuses:

  • Up to $100 AdWords advertising credit
  • USB thumb drive with seminar materials
  • Continental breakfast and lunch included
  • Other Google goodies

Make it a Full Week of Training:

Join WebShare Wednesday through Friday to learn
Google Analytics and Website Optimizer!


Video Preview- From Google's Business Channel:


AdWords 101 Curriculum

A how-to session designed to introduce (or refresh) advertisers to AdWords and begin the process of optimization. Ideal for novice - intermediate advertisers.

Morning Session Afternoon Session
Introduction to AdWords
  • Introduction to pay-per-click advertising
  • Introduction to AdWords
    • Benefits
    • Features
    • Basic terminology
    • Search Partners & Google Display Network
    • How the AdWords auction works

Creating and Managing Your AdWords Account
  • How to create an account
  • Proper account structure
  • Organizing accounts for success

AdWords User Interface Tour

  • Introduction to the new interface
  • Customizing campaign settings
  • Understanding your statistics
  • Eliminating "junk" traffic
  • Setting up remarketing
  • New features overview
  • Creating a campaign, step-by-step

Developing Quality Keyword Lists

  • How to develop a keyword list
  • Understanding match types
  • How to use negative keywords to save money
  • Using the Google Keyword Tool

Writing Great Ads

  • Ad specifications, editorial guidelines
  • Developing ad variations
  • How to run a split test
  • Ad writing workshop

Ad Formats, Bells & Whistles

  • Image and Flash ads
  • Video ads
  • Image Search ads
  • Local extensions
  • Display Ad Builder
  • Mobile ads

 

Tracking Performance

  • Conversion Tracking
  • Intro to Google Analytics

Optimization Strategies

  • How to increase conversions
  • How to increase traffic
  • How to improve Quality Score

Billing


Take-Aways, To-Dos, and Resources                     

Q&A Session


AdWords 201 Curriculum


A how-to session designed to introduce intermediate AdWords concepts. This sessions builds off the concepts introduced in AdWords 101. Ideal for the novice (after attending AdWords 101), through intermediate advertisers.

Morning Session Afternoon Session

Intermediate AdWords Features

  • How to geotarget your campaign
  • Ad preview tool
  • Demographic bidding
  • Creating a placement-targeted campaign
  • Site and category exclusion
  • IP Exclusion
  • Using Position Preference to increase ROI
  • Ad Scheduling
  • Ad Extensions, Tags, Seller Rating Extensions

Keyword List Optimization

  • Understanding how people search
  • Building and refining your keyword list with Google's tools, including Google Instant
  • Building and refining your list with 3rd party keyword tools
  • Dynamic keyword insertion

 

How to Use AdWords Editor

  • Features and benefits
  • Tips and tricks

 

How to Self-Diagnose

  • Why is my Quality Score low?
  • Why can't I see my ad?
  • Using the Disapproved Ads Tool
  • Using the Ads Diagnostic Tool

Understanding ROI

  • What is ROI?
  • Determining the value of a keyword
  • Bid Simulator


Other Bidding Options

  • Automatic bidding
  • CPM bidding
  • Enhanced CPC bidding
  • Conversion Optimizer

Managing Accounts, API, TV Ads...

  • My Client Center
  • Google Certification Program
  • AdWords API
  • Television ads


Optimizing Your Landing Pages

  • Basics of landing page optimization
  • Intro to Website Optimizer

 

Search Engine Optimization (SEO)

Take-Aways, To-Dos, and Resources                            

 

Open Q&A


Meet the AdWords Seminar Leader: Anastasia Holdren

Stasia became a Google Advertising Professional Qualified Individual in January 2005, and an authorized AdWords Seminar Leader in 2006. Since then she has trained thousands of people to build and optimize AdWords campaigns. Stasia has fourteen years experience managing Web technology projects and online marketing programs. Prior to leading the seminars she was senior vice president for Sitening, a Nashville-based information technology company focused on Raven Internet Marketing Tools for search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understandand use Web-based software. Her primary goal for the beginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The 201 class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.

Google Adwords Qualified Individual

Stasia's career began in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.

Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and training her German Shepherd.

 

Location Information

TBD


Daily Seminar Schedule

  • Registration: 8:30 a.m. – 9:00 a.m.
  • Session 1: 9:00 a.m. – 10:30 a.m.
  • Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
  • Session 2: 10:45 a.m. – 12:00 p.m.
  • Lunch Break: 12:00 p.m. – 1:00 p.m.
  • Session 3: 1:00 p.m. – 2:30 p.m.
  • Afternoon Break: 2:30 p.m. – 2:45 p.m.
  • Session 4: 2:45 p.m. – 4:00 p.m.
  • Q&A: 4:00 p.m. – 5:00 p.m.

 

Frequently Asked Questions

Q: What are AdWords Seminars?

AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.

Q: Should I take both classes?

The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.

Q: Is Google running these seminars?

No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.

Q: May I attend more than one seminar?

You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.

Q: When is the registration deadline?

While there is no set registration deadline, we encourage you to sign up early as seminars may become full.

Q: What is the cancellation policy?

Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

Q: Do I need my laptop?

A laptop is not required for these sessions. Some locations have wireless available, but this is not guaranteed.

Q: May I videotape or make an audio recording of the session?

Video and audio taping are not allowed. All materials will be provided on a USB drive for your future reference.

Q: Will you feed me?

Yes! Continental breakfast, lunch and coffee breaks will be provided for attendees. 

Q: I have another question - how can I contact you?

You can email us at seminar@sitening.com if you have any additional questions.

 

The Fine Print

**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.

Have questions about Google AdWords 101 & 201: San Diego, CA-We teamed up with industry-leading Analytics company Cardinal Path for a full week of Google training. Register at our joint registration site.? Contact AdWords Seminars for Success

When & Where


TBD



Monday, November 14, 2011 at 9:00 AM - Tuesday, November 15, 2011 at 5:00 PM (CST)


  Add to my calendar

Organizer

AdWords Seminars for Success

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest. More information on Google's website: http://www.google.com/awseminars

  Contact the Organizer

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