$89.99 – $139.99

Goodbye Old School, Hello Digital ONLINE Summer Bootcamp for Small Business...

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San Luis Obispo Online

San Luis Obispo, CA

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Click here for details. zarlun.com or directly to http://www.zarlun.com/summer-2017-bootcamp-eb.html

​Video

“Goodbye Old School, Hello Digital”

Zarlun Institute

Small Business Owners, Start-ups and Self-Employed

2nd Annual Online Summer Boot Camp

Goodbye "Old School" Hello Digital

  • User-friendly Website Design
  • Website Optimization
  • Branding & Maximizing Online Presence
  • Social Media Marketing
  • Low Cost Internet Advertising

Course Goals

  • Learn with a LIVE DEMO how to develop a simple, but effective website in a short period of time.
  • Learn hands-on and create your website from scratch with opportunity to purchase domain names.
  • Designing your site, utilizing formatting elements including color, building, drag and drop features, and selecting backgrounds.
  • Adding pages and layouts, text, content, images, headliners, subtitles, headers and footers.
  • Connecting a domain name to your website and; publishing your website in a short period of time.
  • Also you will learn how to use advanced elements to enhance and more define your website; for example, learn how to create Call-to-Action forms and General Purpose forms.
  • Maintain control over the optimization techniques used to help your website rank.
  • Drive traffic to your website, organically.
  • Learn strategies to help your website contribute to your growth and increased income.
  • How to effective add a Title Page (Title Tags), Page Description, and Meta Tags (Meta Keywords) that will help you avoid a search engine violation.
  • Use of various codes and layout coding.
  • Hiding from the search engines.
  • Keeping some of your details a secret in general.Optimizing individual web pages.
  • Avoiding getting your company black-listed.
  • Publishing optimized changes to your website.
  • Which details are important to ranking as a top site.
  • Learn how to implement search engine optimization techniques to your website.
  • Learn techniques that help your website to rank in search results.
  • Utilize hands-on learning while watching a live demonstration.
  • Implement the use of branding identifiers including: target markets; product/service descriptions; and competitive differentiators.
  • Identify your business' strengths and weaknesses. Implement and utilize a SWOT analysis in your online marketing strategy.
  • Learn which sources to use to for constructive brand feedback.
  • Selecting the essentials for your company and online marketing: company name, domain name and professional use of email address and phone number.
  • Build a brand for your business online.
  • Social media marketing. Incorporate social media and use strategies to minimize conflicting employee's social media.
  • Connecting, and enhancing your online sites to maximize your digital exposure.

Bonus Material

As a bonus, learn all additional elements available on hosting website, including: HTML Code Elements; Discussion Forums; Feed Reader; Online Appointment Scheduler; Social Media Buttons; Outbound Links; Survey and Polls; Event Options; Flash; Image Gallery; Slideshow; Formatting Space; Attaching Documents and Files for users; and Videos.

Dates & Online Class Time:

Open enrollment. You may start with any class date You will be enrolled for 4 weeks. Each class lasts for two hours. If you miss a class, we will give you access to the recorded session.

Saturdays:

Time: 12:00 Noon EST (9:00 am PST/10:00am MT/11:00am CST)

June 24

July 1

July 8

July 15

July 22

July 29


Wednesdays:

Time: 9:00 pm EST (6:00 pm PST/7:00pm MT/8:00pmCST)

June 28

July 5

July 12

July 19

July 26

August 2

August 24

August 31





Credits:
Retrieved from france24.com on 3.4.17. World champion Sagan rides into yellow in second stage of Tour de France. © Lionel Bonaventure, AFP | Slovakia's Peter Sagan (left) sprints to win ahead of France's Julian Alaphilippe at the end of the 183 km second stage of the 103rd edition of the Tour de France, on July 3, 2016. Text by News Wires.
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