Good Design is Good Business
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Good Design is Good Business

Good Design is Good Business

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Lecture Theatre B

University of Surrey

Guildford, United Kingdom

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Enterprise Skills Ladder Workshops are run by Surrey Student Enterprise and are open to all students studying any course at the University of Surrey. They are practical workshops run by experienced entrepreneurs on topics such as Funding, Marketing & Branding, Finance and exploring whether starting a business is for you.


Simon De Kretser, partner at FdK Design Consultants, knows a thing or two about good design. By the end of this workshop, you will have:-

  • Learnt about the benefits of creating a brand and how to exploit it

  • Understood the importance of good design and incorporating brand values in to business

  • Been introduced to marketing concepts, such as the marketing mix and learnt how to plan your marketing

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Simon De Kretser studied Communication Design and then worked in the industry for several years, quickly rising to Managing Director level. As Apple Macs appeared on the creative scene, he recognised the important part they were going to play and keen to harness their potential, started his own business in 1989, becoming one of the few agencies at the time to work almost entirely on Macs.


Almost 25 years later, FdK Design Consultants continues to thrive, having built its reputation on a deep knowledge of the design business and the effectiveness of good design when applied to all areas of a company's operations.


Simon also mentors Surrey Student Enterprise students. Our mentors are local business professionals, passionate about their specialist area. They volunteer their time to help you by sharing their practical advice on overcoming the hurdles involved in setting up in business. Find out more about them here: http://www.surrey.ac.uk/student_enterprise/mentors/index.htm

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Lecture Theatre B

University of Surrey

Guildford, United Kingdom

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