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Spencer Fox Eccles Business Building

1655 Campus Center Drive

Salt Lake City, UT 84112

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WHAT IS GOOD CON

Good Con is the first Utah conference dedicated to helping changemakers (non-profits, charities, foundations and social good organizations) supercharge their marketing efforts. The American Marketing Association (AMA) Utah Chapter and the AMA U of U Student Chapter are the two organizations spearheading this innovative event.


WHO'S INVITED

Changemakers

The burden of getting the word out about your story, your cause, is more important than ever, but how? How do you get the biggest bang for your hard-earned fundraising buck? What are the latest technologies and trends that you should utilize? Find out at GoodCon!

The American Marketing Association (AMA) Utah Chapter and the AMA U of U Student Chapter are putting on a first-of-its-kind event specifically for changemakers (non-profits, charities, foundations and social good organizations) to get more out of their marketing initiatives.

Marketers

You've got skills. You want to do good. Now's your chance to do something about it. Donate one day of your time and make a huge difference. Sign up to help in the following ways: event volunteer, speaking, panel discussions, workshops, group discussions, one-on-one training and consultations. You can also just attend to learn and network.

Students

Whether you're interested in charitable work or a marketing career come learn from experts and team up with charities to get valuable experience for your future. Students are also invited to sign up to volunteer and assist expert marketers.


MARKETING TOPICS

Listed below are some of the marketing topics that experts will cover. If you don't see the topic you need help with–or that you would like to share expertise–on please submit your request when you get your event ticket through EventBrite.

  • Latest trends and tools in marketing
  • Key marketing tactics changemakers aren't using but should
  • How to leverage social media
  • Using Google Analytics
  • Messaging to Millenials to inspire donations
  • How to get people to find you online and give
  • Leveraging video to drive fundraising
  • How to create an effective marketing plan
  • How to win over big donors
  • Planning events that earn big
  • Building donor and volunteer loyalty
  • Running effective campaigns, examples of what works
  • Understanding who donates


WHAT TO EXPECT

The AMA is all about providing you powerful answers you can act on, not just theories that seem like a good idea. So what exactly can you expect from each format at the conference? See a summary below:

  • Speakers and Panel Discussions offer you facts, wisdom and advice.
  • Workshops give you hands on application and learning.
  • Group Discussions provide brainstorming and advice from other changemakers and from marketers.
  • One-on-One Trainings and Consultations give advice for implementation within the allotted time frame.

SCHEDULE

If you can't come for the day, at least come for part of the day.

8:00am

Event Check-in

8:30am

Opening Keynote

9:30am - 12:30pm

A few times for your choice of Speakers, Panel Discussions, Workshops, Group Discussions or One-on-one Training/Consultation

12:30pm

Lunch (provided with every event ticket)

1:30pm - 3:30pm

A few times for your choice of Speakers, Panel Discussions, Workshops, Group Discussions or One-On-One Training/Consultation

4pm

Closing Keynote


SECURE YOUR SPOT

Chagemakers, marketers and students be sure to secure your place at this pivotal event. Purchase your tickets today.


HOSTED BY

AMA Utah Chapter
AMA U of U Student Chapter
And our generous sponsors


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Spencer Fox Eccles Business Building

1655 Campus Center Drive

Salt Lake City, UT 84112

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