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Going Rogue to Optimize Insights from Super-Respondents

AMA DETROIT

Tuesday, October 17, 2017 from 11:30 AM to 1:00 PM (EDT)

Going Rogue to Optimize Insights from Super-Respondents

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMA Member Oct 17, 2017 $10.00 $0.00
Student Oct 17, 2017 $10.00 $0.00
Non-member / Guest Oct 17, 2017 $15.00 $0.00

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Event Details

Focus Group

WHY YOU SHOULD ATTEND:
You should attend this session if you want to get ideas on how to optimize your yield of insights from qualitative research projects.

LEARNING OBJECTIVES:

  • To understand when you might benefit from improvising your approach to qualitative research on-the-fly
  • To learn a framework for thinking about the various ways that qualitative research participants contribute value to our research studies
  • To learn to identify super-responents
  • To learn how to leverage super-respondents in order to optimize insights

PRESENTER: Michael Mercier, President, Insightful Alliance

Michael MercierMichael Mercier is a qualitative research specialist with experience in a variety of industries, including education, athletic wear, publishing, healthcare, information technology, restaurants, and financial services, among others. In addition to market research, he has held positions in product management, marketing, sales, and consulting.  He is the former Technology Editor for QRCA's "Views Magazine". He holds an MBA from the University of Michigan, an MS in MIS from the University of Cincinnati, and a BA from Vassar College.   

Have questions about Going Rogue to Optimize Insights from Super-Respondents? Contact AMA DETROIT

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When & Where


Lawrence Technological University
21000 West 10 Mile Road
Southfield, MI 48075

Tuesday, October 17, 2017 from 11:30 AM to 1:00 PM (EDT)


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Organizer

AMA DETROIT

AMA Detroit is where marketers and the business community in the southeast Michigan can connect and share knowledge with one another. With over 250 members, our chapter is one of the largest chapters in the country. We offer professional development opportunities of high value to our members and the broader marketing and business community.

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Going Rogue to Optimize Insights from Super-Respondents
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