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Delivering an exceptional experience to site visitors is a paramount endeavor. Having a slow website can make this endeavor incredibly difficult, or near impossible to achieve. We'll explore the 80/20 of what holds a website back from delivering an exceptional experience, as it relates to site speed, told through the story of a website relaunch. While our story will be based on using the WordPress platform, the principles—and tactics—to improve are globally applicable.
KEY TAKEAWAYS
What tools to use to gauge site performance
The common culprits to slow websites
What can be done to fix the common culprits
ABOUT THE SPEAKER
Kyle [Faber] came from 11 years co-owning a small digital agency in Milwaukee, where he partnered with a diverse set of businesses to redesign/redevelop their web properties, often using the WordPress platform, and grow traffic to accomplish their goals. After shutting down the agency, he moved in-house to work at a distributor (Reinders) where he helped grow traffic over 300% (increased online revenue by over 600%), and then moved on to the publishing industry where he currently works on properties such as Taste of Home, Reader's Digest and Family Handyman.
MnSearch is a Minnesota non-profit organization dedicated to building a local community that advances search engine marketing by providing networking events, sharing knowledge and educating members and the public.
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