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Godalming Chamber Training Event: Can We Help You Generate More Leads? 11th October 2017 at 5:30pm

Waverley Joint Chambers

Wednesday, October 11, 2017 from 5:30 PM to 8:00 PM (BST)

Godalming Chamber Training Event: Can We Help You...

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Ticket Type Sales End Price Fee Quantity
Godalming Chamber Event   more info Oct 11, 2017 £5.00 £0.90

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Event Details

Godalming Chamber are providing a training and information event for anyone who is interested in making Google Adwords work better (profitably) for their business. This event is designed for business that either want to use Adwords and aren’t yet, are using Adwords currently, or are paying an agency to use Adwords and want to improve the return on investment from their spend by knowing more about Adwords themselves.

Google Adwords is the single most popular online marketing system by spend. Used across the world Adwords allows you to appear in the search results for the terms that your customers will be typing in. But did you know you can use Adwords to… 

  • Advertise to those people who have visited your website before (or even just certain sections)?
  • Target only those people within specific postcode areas?
  • Get people to ring your business straight off the search page, they don’t need to go to your website.
  • Advertise to people only at certain times of day, and days of the week.
  • Pay more, or less, to advertise to people who are parent or not parents, or who are a certain age, or male or female.
  • Not advertise to people who are looking for free stuff.
  • Advertise on YouTube
  • Play videos as ads when people are on other websites
  • And more….

 This training session, dual hosted by Tim Butler of local Digital Marketing Experts Innovation Visual and Chris Mantle of Google will take you through the principles and more of Google Adwords and encapsulate the following: 

  • Understanding the principles of paid search marketing
  • How to choose what keywords to advertise on and which ones NOT to advertise on
  • How to use display marketing to engage with potential & current customers.
  • How to control your spend and use the data available to understand what is working and what isn’t for your business.
  • Refining your campaigns to maximise return on investment through negative keywords, advertising schedules, and keeping the geographical scope of your campaigns tight.
  • Why you need to think about customer on mobile phones differently
  • How to use the more advanced tools available to help you business grow and be more profitable.
  • How to achieve paid search nirvana of knowing that for every extra £1 you spend you get more than £1 back in extra profit. 

The session will have practical guidance throughout and a take home document to ensure that you can apply what you learn to improve your business’ online marketing.

 

Chris Mantle

Agency Development Manager – Google

Role – support agency growth, best practice and end client ROI

Chris is now based in Leeds working for the Google Partner Agency team. He has over 15 years in marketing services (8 in digital) with roles in start-ups and multi nationals. When he is not working he spends time with his family and transporting his sons to various triathlon events.

  

Tim Butler

Founder of Innovation Visual, digital search marketing agency that helps a range of clients to deliver more profit from their digital marketing activities.

Tim started his first online business in 1999 and was an early user of Adwords when it was released in 2000. Since then he has worked in a variety of marketing and digital businesses on a huge diversity of clients from pharmaceutical giants to one-man bands. He believes in digital marketing being able to empower business owners and tries very hard to keep what he says as jargon free as possible.

Please do join us to learn how to identify and take advantage of these opportunities.

Have questions about Godalming Chamber Training Event: Can We Help You Generate More Leads? 11th October 2017 at 5:30pm? Contact Waverley Joint Chambers

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When & Where


Wilfrid Noyce Centre
High Street
GU7 1DY Godalming
United Kingdom

Wednesday, October 11, 2017 from 5:30 PM to 8:00 PM (BST)


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Organizer

Waverley Joint Chambers

Please contact Euan Davidson, President of the Godalming & District Chamber of Commerce, if you have any questions. Tel: 01483 339379 / 07962 476660 info@godalmingfamilymediation.co.uk

  Contact the Organizer
Godalming Chamber Training Event: Can We Help You Generate More Leads? 11th October 2017 at 5:30pm
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