Global Entrepreneurship Week 2025 Skills #5 - First Customer!

Global Entrepreneurship Week 2025 Skill Bites

Want to turn your entrepreneurial dreams into reality?

This Global Entrepreneurship Week lunchtime skills workshop series will put you on the right track.

Workshop #5: How to Find Your First Paying Customer — Using Empathy

Finding your first paying customer can be the hardest — and most exciting — step in your entrepreneurial journey. In this interactive session, Ellen van Andel will guide you through the power of empathy-driven entrepreneurship: learning to see your product or service through your customer’s eyes.

You’ll explore practical ways to connect deeply with early users, uncover what truly matters to them, and translate those insights into offers they’re willing to pay for. Through short exercises and real examples, you’ll learn how empathy can turn uncertainty into understanding — and conversations into customers.

Takeaways:

• How to identify and connect with your first real customers
• Using empathy interviews to uncover unmet needs
• Turning insights into your first paid offer

The workshop instructor is Ellen van Andel from the Delft Centre for Entrepreneurship.