Giving Tuesday: Harnessing the Power of a Global Movement for Local Action...

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Is your town, city, or state thinking about starting a locally-themed Giving Tuesday campaign? Are you already running one, but want to learn more about best practices?

Join us for a FREE webinar on Tuesday, October 23 from noon to 1:00 p.m. (ET) in which three Giving Tuesday campaign leaders at the national, state, and city levels will share stories and insights from their experiences leading and supporting regional movements.

Since the first Giving Tuesday in 2012, several states and cities — like Baltimore, Charlotte, Dallas, and Memphis — have experimented with organizing their own, more local Giving Tuesday campaigns to raise funds and awareness for state- and city-wide nonprofits. Why do some of these campaigns catch fire, while others burn out? We'll discuss the challenges and successes as experienced by our panelists.

Guest Panel:

Moderator: Tory Martin, director of communications and engagement at the Johnson Center for Philanthropy

Jamie McDonald is a social-sector entrepreneur and the founder of Generosity Inc. Jamie advises socially motivated executives and visionaries driving large-scale change. Jamie works with the Belfer Center for Innovation & Social Impact at 92Y as part of the #GivingTuesday team, where she supports more than 100 community leaders of local campaigns. Jamie joined the #GivingTuesday team after leading three large #GivingTuesday campaigns that cumulatively raised $20 million, including the #BmoreGives campaign for Baltimore in 2013.

Betsy Reid is vice president of marketing and communications at the Georgia Center for Nonprofits, and serves as the state organizing lead for GAgives on #GivingTuesday. Launched in 2012 as Georgia Gives Day, the annual event evolved into a #GivingTuesday campaign in 2017, raising more than $20 million for 3,000+ participating nonprofits to date. Previously, Betsy served in leadership roles at national associations supporting independent artists, with earlier stints as advertising producer and account executive.

Amy Jacobs' career began in financial services, where she held various roles leading large-scale, transformational change initiatives for nearly 15 years. Amy left the field in 2015 to pursue her passion for philanthropy and bring her talent for operations and marketing to the Charlotte community. She was introduced to SHARE Charlotte through her involvement with Women’s Impact Fund, and volunteered to manage SHARE’s second annual #GivingTuesdayCLT community-wide giving campaign. Amy joined the SHARE Charlotte team full-time in 2015 to lead their three annual campaigns (DO GOOD Week, SummerSHARE, and #GivingTuesdayCLT), and was honored by the Charlotte Hornets with the Walmart Playmaker Award for being "a force for good in her community." In 2018, Amy was promoted to executive director, and was recognized as one of the Mecklenburg Times 50 Most Influential Women.

Tory Martin is the director of communications and engagement at the Johnson Center for Philanthropy, where she partners with her colleagues on the senior leadership team to identify, implement, support, and promote the Johnson Center’s strategic priorities and vision for a world powered by smart, adaptive, and effective philanthropy.

This webinar is part of the Johnson Center’s Field Focus: Local Action initiative. From October through December, we’re exploring how individuals and organizations first plug in to the communities they care about and spur others to action, as well. Learn more at

The full presentation will be recorded and shared on the Johnson Center website after the webinar's conclusion.

Note to Registrants: You will receive email confirmation upon registering AND on the morning of the webinar with the web access link and login instructions, as well as a dial-in number and access code for those who prefer to listen via phone call.

If you have any questions prior to the event, please call the Johnson Center for Philanthropy at (616) 331-7585.

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