Gini Dietrich and Geoff Livingston Launch Marketing in the Round
Monday, May 14, 2012 from 1:00 PM to 2:00 PM (EDT)
We (Gini Dietrich and Geoff Livingston) are hosting a virtual book launch party for Marketing in the Round at 1 EST that we hope you’ll attend. We’re trying to break the top ten business lists on both Amazon.com and Barnes and Noble for that hour! If we succeed, Gini is going give Geoff a shaving cream pie in the face.
The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.
Marketing in the Round provides useful tips on:
- How to form your marketing round
- What are the best methods to develop an integrated multichannel marketing program
- Which approaches work best based on your marketing round's strengths
- How to measure your results
- How to integrate social media