GigaOM Pro and Appconomy Mobile Enterprise Summit
Event Information
Description
GigaOM Pro and Appconomy Mobile Enterprise Summit
Tuesday, April 26, 2011 -- 9:00AM - 3:00PM (PT)
The iPhone and then the iPad have spawned a recent cultural revolution that has bled into the boardroom. Admittedly, RIM was way ahead of the curve and owned the biggest killer app for mobile in the enterprise - Mobile Email. Now with people becoming very aware of connected devices, their capabilities and their potential uses as tools in the enterprise, it is becoming very clear that they will be a part of the work place - at the behest of the worker, not the IT Department. Self service for hardware and self service for application provisioning are a users' dream, but a nightmare for the CIO.
In our conversations with leading investors, Silicon Valley technologists, and large enterprise executives, it has become very clear that mobile computing is having a real impact on the Enterprise. The question that intrigues them most is - “ Where will the enterprise market go next?”
To answer this and many other questions, we felt it was high time to organize a small summit with a focus on the Mobile Enterprise. We will be convening invited audience members and speakers on April 26th in San Francisco at the UCSF Mission Bay Conference Center. Our friends at Appconomy have generously offered to help host the event and, as part of it, we are able to invite you to a robust program at an affordable cost.
We will bring together thought leaders, community members, and leading practitioners to examine the state of the Mobile Enterprise. We will set the discussion in the context of the rise of the Smartphone, The iPad and the “App Store Enterprise."
Chairing the day's program will be GigaOM Pro analyst JP Finnell and Michael Wolf, VP of Research at GigaOM.
Confirmed speakers include:
- Raj Nathan, Director, EVP & CMO, Sybase, an SAP company; Head of Mobility Applications Group, SAP
- JP Finnell, GigaOM Pro analyst
- Michael Wolf, VP, Research, GigaOM
- Steve Papermaster, Chairman and Co-CEO, Appconomy
- Brian Magierski, Co-CEO and President, Appconomy
- T.A. McCann, VP, Research In Motion (RIM)
- Barbara Nelson, CTO, iPass
- Vishy Gopalakrishnan, Director, Industry Mobility Solutions, AT&T
- Ojas Rege, Vice President of Products and Marketing, Mobile Iron
- Ken Singer, CEO, AppCentral
- David Patron, Head of Mobile Initiatives, Pepsi
- Roger Hale, Head of IT Security, Brocade
- Sameer Patel, Managing Partner, The Sovos Group and GigaOM Pro member analyst
- Sean Whiteley, SVP, Product Marketing, Salesforce
- Patrick Mork, CMO, GetJar
Program schedule:
8:00 AM - Doors open, registration, coffee and sponsor demonstration
9:00 AM - Welcome
9:10 AM - The State of Enterprise Mobile
Moderator: Mike Wolf, VP, Research, GigaOM
Speakers: JP Finnell, GigaOM Pro analyst
Sameer Patel, Managing Partner, The Sovos Group and GigaOM Pro member analyst
9:30 AM - What "User Provisioned" Will Really Mean
Moderator: Mike Wolf, VP, Research, GigaOM
Speaker: T.A. McCann, VP, Research in Motion (RIM)
9:50 AM - The New Infrastructure Build-out?
Moderator: JP Finnell, GigaOM Pro analyst
Speakers: Barbara Nelson, CTO, iPass
Vishy Gopalakrishnan, Director, Industry Mobility Solutions, AT&T
Ojas Rege, Vice President of Products and Marketing, Mobile Iron
10:20 AM - The Age of Enterprise Vertical Tablet
Moderator: Mike Wolf, VP, Research, GigaOM
Speaker: Sean Whiteley, SVP, Product Marketing, Salesforce
10:40 AM - Create Your Own "Apportunity"?
Moderator: JP Finnell, GigaOM Pro analyst
Speaker: Raj Nathan, EVP & CMO, Sybase, an SAP company; Head of Mobility Applications Group, SAP
11:00 AM - Break and sponsor demonstration
11:20 AM - Enterprise App Stores: Open for Business
Moderator: Mike Wolf, VP, Research, GigaOM
Speakers: Ken Singer, CEO, AppCentral
Patrick Mork, CMO, GetJar
11:50 AM - Enterprise Applications and Entrepreneurial Innovation
Moderator: JP Finnell, GigaOM Pro analyst
Speaker: Brian Magierski, Co-CEO and President, Appconomy
12:10 PM - Customer Panel: The Buyer's Perspective
Moderator: JP Finnell, GigaOM Pro analyst
Speakers: David Patron, Head of Mobile Initiatives, Pepsi
Roger Hale, Head of IT Security, Brocade
1:00 PM - 3:00 PM - Lunch, sponsor demonstration and discussion roundtables
3:00 PM - Beer/wine social & networking reception
We look forward to meeting with you and having you join our discussion.
All the best,
Michael Wolf, VP, Research, GigaOM
Steve Papermaster, Chairman and Co-CEO, Appconomy
JP Finnell, GigaOM Pro analyst
Event Session Descriptions
We start the day with an analysis of what mobile is in the enterprise and what opportunities exist next from the eyes of industry analysts. We will cover infrastructure, applications and hardware. A must for those seeking a map of opportunity and missing elements in the enterprise mobility space.
9:30:00 What "User Provisioned" Will Really Mean
We no longer live in a world where people can say they are “not technical”. As smartphones proliferate and users gain sophistication by finding, provisioning, and using apps from app marketplaces with little to no 3rd party help or training. Employees no longer need IT to install software for them, they can work anywhere with access to the applications and information in their hand and technology decisions are being made “bottom up” by users vs. “top down” from IT. We talk with TA McCann from RIM about the rapid innovation as well as the new risks this future presents.
9:50:00 The New Infrastructure Build-out?
The shift in usage patterns and the proliferation of mobile devices will mean that IT managers and CIOs will have to reconsider their strategy for the infrastructure that powers the organization. What mobile services (MDM, middleware, content adaptation, presence, geo-fencing, security, NFC) does your company have to provide to support future off the shelf and custom apps? What will be the immediate impact and long-term opportunities for the CIO to lay down an infrastructure for a mobile future?
10:20:00 Horizontal and Vertical Apps for Tablets
There is much anticipation and much hype about the entry of tablet devices into the enterprise. Yet we are seeing very little innovation of applications that actually use the benefits of tablet. Is this the future of the tablet replacing existing game consoles and e-readers or will productivity be the app that really makes use of the tablet form factor? This fireside chat with Sean Whiteley SVP, Product Marketing, Salesforce.com will give an insider’s perspective into one of the largest horizontal app categories.
10:40:00 Create your own "Apportunity"?
Fireside chat with Raj Nathan, an enterprise mobility pioneer. Together, we’ll explore why the enterprise presents unique challenges to those companies developing break-through mobile solutions. For example, businesses have unique infrastructure, business process, and control requirements that have created a significant barrier to entry – but also resulted in significant pent-up demand for enterprise-class mobile solutions. Leave this session with expert advice on how to turn barriers into “apportunities” for your business.
11:20:00 Enterprise App Stores: Open for Business
The Apple App Store has changed the way users think about provisioning applications. Will employees now expect the same level of empowerment in the enterprise? How will the provisioning of enterprise apps and mobile apps be similar? How will it be different and what
enhancements are needed in the enterprise app world? We talk to a leading app store provider and a leading practitioner of self-service applications and hear their point of view about what the future may hold. We ask about the pros and cons and the opportunities that are presented.
11:50:00 How Consumerization is Impacting Enterprise App Strategy
The consumer’s influence on IT started with the departmental adoption of web 2.0 software in the enterprise. Now individuals are voting on apps one by one with their smartphones and tablets. In this new world, apps need to address both the needs of the end user for their personal & work purposes, and enterprises (authentication, role-based security, control & productivity).
We talk to Brian Magierski, CEO of Appconomy about the impact of consumerization on enterprise app strategy.
12:10:00 Customer Panel: The Buyer’s Perspective
We conclude the day with a reality check from the people buying the technology and making mobile solutions work. We’ll get two distinct customer viewpoints on the two sides to the coin of consumer influence on enterprise mobility: managing & building enterprise mobile apps and managing mobile devices and their security. Some of the questions we’ll discuss include: How is building enterprise mobile apps different from the web-based solutions they built before? How should IT think about managing devices as well as distributing & managing mobile apps? How are security threats shifting? What are the priorities for 2011?
CONTACT US
If you have further inquiries, contact us at events@gigaom.com
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