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Gfk Microgrant Research Awards Info Session and Site Visit (MAPSS Funds For...

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GfK

1 E. Wacker Dr. #1800

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Gfk Site Visit, Microgrant Info Session.

Applications for the GfK MAPSS Thesis Research Awards will open soon. These microgrants enable MAPSS students to receive additional support for aspects of their thesis project that may not be feasible otherwise. Past recipients have reported that, beyond access to research facilities and monetary support, the mentorship from the donor firm (who are also MAPSS alumni) is invaluable.

The application deadline is January 12th. This means there is plenty of time to develop your project over the next 6-12 weeks. Additionally, we expect that some elements of the project that you propose will evolve after the due date. With that in mind, we’re interested in gaining a sense of the question you’d like to address, the methods you’ll apply to it, and what support you may need to do that well.

MAPSS Fund for Applied Research: GfK User Centric Grant Research Award Information Session | GfK is a research consultancy that has hired many of our graduates over the past several years. In appreciation of the unique training that we provide, several years ago, they made a significant donation that established the MAPSS Fund for Applied Research. In addition to monetary support, their staff is committed to assisting students in understanding and utilizing their extensive, state-of-the-art research facilities. The MAPSS Fund will make grants that support student thesis research. The User Research Awards in particular are intended to provide mentoring support along with facilities services and/or additional funding (when needed) for MAPSS thesis projects involving user research on human interaction with or without technology. You will find that the range of research questions able to qualify by these criteria is far broader than it seems. Projects could include for instance, cross-cultural comparisons of subject responses to written content assessable on the web. We especially encourage you to attend if your thesis topic may utilize ethnography, survey methods, focus groups or lab-based evaluations. Please remember all projects will be considered.


For more information on the grant, follow this link. apply now HERE.

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1 E. Wacker Dr. #1800

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