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Getting to "Yes" - Sydney, 25-26 July 2018

Power Sponsorship

Getting to "Yes" - Sydney, 25-26 July 2018

Registration Information

Registration Type Price Fee GST Quantity
Early Bird $850.00 $0.00 $85.00
Early-Bird (tax-deductible charities) $750.00 $0.00 $75.00
Early Bird - Groups of 4 or more
25% discount for registrations of four or more people from the same organisation for this workshop.
$637.50 $0.00 $63.75
Early Bird (tax-deductible charities) - Groups of 4 or more
25% discount for registrations of four or more people from the same organisation for this workshop.
$562.50 $0.00 $56.25

Share Getting to "Yes" - Sydney, 25-26 July 2018

Event Details

Strategies, secrets, and street smarts for dramatically increasing your bottom line

Power Sponsorship Workshops Brochure

Best practice sponsorship in 2018 is disruptive, constructive, seductive, and collaborative. But above all, it has meaning for brands, fans, and communities.

Industry leader and bestselling author, Kim Skildum-Reid, will teach both sponsors and sponsorship seekers how to harness that meaning, using the trends, tech, and passion that make sponsorship the most powerful tool in the marketing toolbox.

This workshop is highly interactive and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions. Kim is well known for distilling key skills and angles into an achievable process, garnering rave reviews across-the-board. 

In her signature straightforward, practical style, Kim will teach sponsorship seekers skills to...

  • Structure your offers so they are worth far more money
  • Create a proposal that makes it easy for a sponsor to say “yes”
  • Target new potential sponsors and sponsor categories
  • Identify high-value benefits that are easy and cheap to deliver
  • Significantly upsell current sponsors
  • Sell sponsorship on a short lead-time
  • Navigate sponsor politics to your advantage

Information about this workshop can be found below. In addition, you can...


Workshop Outline

This two-day workshop for sponsorship seekers is the gold standard for sponsorship training. Kim Skildum-Reid works primarily on the sponsors’ side, and knows what they expect, what you’re competing against, and what it takes to get them to “yes”.

This workshop is highly interactive and incorporates group, small group, and individual exercises, as well as ample opportunity for addressing your questions. Case studies and examples are used throughout, and your property may even be chosen for one of several live demonstrations.

The sponsorship landscape

  • What it takes to be a successful sponsorship seeker in 2017
  • The key differences between successful sponsees and those who are struggling
  • Sponsors’ new expectations
  • Trends and tech to embrace, and the ones to ignore

Redefining your job (hint: it’s not “sales”)

Three things you must do before you start seeking sponsorship

Who to target

  • Creating the best possible hit list with minimum effort
  • Pinpointing new sponsors and emerging categories of sponsorship
  • The categories of sponsorship you should pursue first

Developing your offer

  • The differences between a great offer and a crap one
  • What makes a best practice offer worth so much more than the equivalent old-school offer?
  • Finding and punching a sponsor’s hot buttons
  • The 100% most important component of any sponsorship offer, three simple ways to create it, and one giant shortcut
  • Ensuring the offer benefits your organisation beyond just cash

Working the angles (and making yourself look like a genius)

  • Little-used angles that sponsors love
  • Identifying opportunities few others will notice
  • Accessing additional, non-marketing funding

Getting the proposal right

  • The real role of the proposal
  • How to build the business case for “yes”
  • What a strong proposal looks like
  • Pricing, contra, and fee structure strategies

Offer killers – what not to do

Sponsorship sales challenges

  • Short lead time
  • Relatively small audience
  • Local/regional sponsorship targeting national sponsors
  • Budget shortfall
  • Replacing a long-term sponsor

Keeping your sponsors happy

  • Your obligations vs your best interest
  • Five must-do strategies to keep sponsors engaged and ensure they get the best possible result
  • The rules of flexibility
  • Reporting that sponsors will love (and won’t make you crazy)

Sponsor management issues

  • Low level or disengaged sponsor taking up space where a much better sponsor could be
  • Your portfolio is full of rats and mice
  • You’ve got a sponzilla

It’s all about the renewal

  • Create a legitimate case for upselling
  • Reinventing a stale sponsorship
  • Reinventing a less-than-perfect sponsor relationship

Making this work

  • Three things to change right now
  • Recommended forward plans


Bonus Post-Workshop Support

Every registered participant will receive one complimentary, formal coaching session with Kim Skildum-Reid, to be used within twelve months after your workshop. This is an AU $770 value. Put Kim to work on your toughest challenges!

Just have a quick question? Workshop participants are always welcome to drop Kim a line for a quick chat and some off-the-cuff advice.

Participants in Getting to “Yes” will receive a copy of the fourth edition of industry bestseller, The Sponsorship Seeker’s Toolkit.


About the Facilitator, Kim Skildum-Reid

Kim Skildum-ReidKim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit.

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing AfricaMarketing RussiaSponsorreport (Netherlands), Successful Meetings (US), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning PostChina Business ReviewAustralian Financial Review, and far too many more to list.

In addition to training, Kim provides strategic advice, portfolio audits, strategy sessions, and coaching for clients around the world. To find out more, see is one of the most popular websites in the industry and a testament to Kim’s commitment to elevating the industry she loves.


Delegate Discounts

Early-Bird Special

Register and pay by 11 May 2016 and deduct AU $110 off each registration for Getting to "Yes".

Charity Discount

Take AU $110 off the registration fee for Getting to "Yes". This discount may be used in conjunction with early bird pricing. Your organisation must hold tax deductible status in its own right. Proof of this status must be furnished on request.  

Group discount

Register four or more people from your organisation for this workshop and get a 25% discount. Must be from the same organisation. Not available across multiple workshops. 

Instructions, Terms, and Conditions

Registration will not be accepted without payment. Incomplete forms will not be accepted. Payment will be accepted by credit card, PayPal, or direct deposit only. Do not send a cheque.

Confirmation of your registration and a tax invoice will be e-mailed to you within one working day of receiving your registration and payment. Please use a separate form for each delegate.

Full refunds will be made for registrations cancelled in writing and received by Power Sponsorship at least 14 days before the workshop. Within 14 days of course commencement, no refunds will be issued. Substitute delegates will be accepted at any time up to close-of-business the day prior to the workshop. 

Power Sponsorship reserves the right not to accept a registration from any individual or company. 

The fee above includes Australian GST. GST is not payable by international delegates. If you are resident outside of Australia and want to attend this event in Sydney, please download the brochure and use that form so that we can ensure GST is not added to your fee. Power Sponsorship is a division of Pearlwise Pty Ltd, 25 Samuel Street, Tempe NSW 2044, ABN 95062415525.



Feel free to drop us a line...

PH: +61 2 9559 6444



Have questions about Getting to "Yes" - Sydney, 25-26 July 2018? Contact Power Sponsorship

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Event Saved


Australian Institute of Management
7 Macquarie Place
Circular Quay
Sydney, NSW 2000


Power Sponsorship

Power Sponsorship provides corporate sponsorship consulting, training, coaching, and resources for sponsorship professionals.


PH (AU): +61 2 9559 6444

PH (US): +1 612 326 5265


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Getting to "Yes" - Sydney, 25-26 July 2018
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