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Getting More Fans & Streams Workshop

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Ocean Beach Brewery

5041 Newport Avenue

San Diego, CA 92107

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GETTING MORE FANS & STREAMS $45

Building an active fan base

You’ve got questions they have answers about what is working right now not last year.


For over twenty years, Jennifer Lyneis crafted a solid expertise in consumer promotions and marketing for the music and entertainment industry. Her innovative concepts in marketing recording artist through large corporate events attracted attention from record labels, movie studios, and booking agents nation wide. “I believe we can bring new acts to the attention of the buying public with great rewards to the corporate sponsors and all involved.” She has coordinated tour sponsorship for Miller Brewing Company, Heineken, TMobile, and Verizon to name a few as well as various charities benefiting arts and entertainment. “Aligning your artist with a major Brand is a more effective way to bring it to the masses and current ever changing market.” Jennifer’s work promoting acts to national radio has earned her Top 40 Promotion team of the year, Hot AC Record Promoter of the Year, and AC record promoter of the year. She has worked with Grammy award winning and nominated acts such as Jack Johnson, Brian McKnight, Nelly Furtado, and Barry Manilow to name a few as well as numerous up and coming acts and most recently was voted TOP 10 Music Brand Executives by NARIP. Jennifer Lyneis has become a staple in the music industry as one of the most sought after radio promotion and brand marketing consultants. President of Ue3 Promotions a marketing firm specializing in Publicity, Artist Development, Radio Promotion, Corporate Sponsorship acquisitions and a division handling Music Licensing for Film, Television and Video. The company’s mission is to provide a haven for developing acts that require old-fashioned artist development, as they build mainstream status.

Sam Hayflich is a member of the Creative Music Licensing & Strategy team at Viacom Media Networks. In her current role, Sam executes MTV Soundtrack promotional content for MTV programming and supervises internal theme songs, pilots, promos and social/digital content for MTV, VH1, LOGO, BET, CMT, International, and digital content. She and her team work closely with composers, music libraries, independent music supervisors, labels, publishers and artists to integrate music into programming and promos across channels.

During her time at Viacom, Sam has worked as in-house music consultant for several MTV and VH1 shows. She utilized social media to secure and promote emerging artist placements in shows such as “Couples Therapy 3”, “Family Therapy”, “Basketball Wives 5”, “Black Ink Crew 3, 4 &6″, “Hit The Floor 2 &3”, “Teen Mum” and more. Projects she is current working on are “Teen Mum”, “The Hills: New Beginnings”, and more.

Before joining the music team at Viacom, Sam worked at Wixen Music Publishing.

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Steve Belkin’s career in the music business has spanned nearly forty years in various capacities within the industry including retail, tour management, road management, stage management, artist management, tour production, marketing, consulting, songwriting and performing. He’s worked with, toured with, managed and consulted artists such as The Tubes, The (flying) Burrito Brothers, Narada Michael Walden, Neil Sedaka, Craig Chaquico (Jefferson Starship), Tangerine Dream, Gaelic Storm, Ray Parker Jr. and many more. His company Open All Nite Entertainment consults for various independent artists in management, marketing,

licensing, development, distribution and branding.

Cheryl Engelhardt has got that unique combination of creative-mind-meets-critical-thinking-business-mind-meets-The-Hustle. As a songwriter and composer, she has learned the importance of communication – knowing what she wants and clearly articulating that to anyone who could possibly partner up. That includes fans. Hence her obsession with email, the best platform to grow those relationships over time for some wham-bam results. Cheryl has over a dozen film scores, twice as many commercial jingles, and 60+ College Humor web series scores and parody productions under her belt. She got her start working in a hip hop recording studio where she earned her engineer tech chops, then moved on to composing for commercials in the advertising world after studying orchestration at Juilliard.

While learning the art of the jingle, Cheryl experimented with songwriting… she hired a band, made some records, toured the globe, and got over 40 TV show placements. Her most recent two records were fully funded by fans through her email list (raising over $20k each).

Cheryl speaks and writes about crafting a creative career and launched In The Key Of Success (www.inthekeysuccess.com), a site of resources for musicians developing their creative career. She’s spoken at SXSW, the ASCAP EXPO, the Millennium Music Conference and dozens of colleges including her own alma mater, Cornell University. She writes the musician’s life blog Living On Gigging and hosts the music business podcast Key Conversations.

To support her geeking-out-ness on email, Cheryl got certified as an Email Marketing Specialist through Digital Marketer (one of the biggest online marketing certification programs) and has created a course specifically for musicians to cover some really important topics on how to really make the most of an email list… and it’s the stuff no one in the music industry is talking about.

Tim Williams Info Pending

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Ocean Beach Brewery

5041 Newport Avenue

San Diego, CA 92107

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