Getting Coverage: How to Create Constructive Working Relationships with Bloggers & Press
Scott Kirsner has written for Wired, Fast Company, the New York Times, Variety, and numerous blogs. He also writes the "Innovation Economy" blog and column for the Boston Globe, which covers the local startup and venture capital ecosystem. In this interactive workshop, he'll share some pro tips on cultivating a constructive relationship with members of the media...and when it makes sense to work with public relations firms...to help you get coverage when your venture launches. Come prepared to do a one-minute or less "cocktail party" explainer of what you're working on, and get some feedback on honing your pitch when you talk to the media.
We check all attendee registrations at the door. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you have registered as a Harvard Student. Attendance will be limited to registered guests and tickets will not be available at the door.
Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).
When & Where
Harvard Innovation Labs
The Harvard Innovation Labs consist of a vibrant, cross-disciplinary ecosystem for the Harvard community to explore innovation and entrepreneurship while building deeper connections. It is an excellent example of the One Harvard vision and a leading catalyst for the Allston Science and Enterprise District. The Innovation Labs fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.
The Harvard i-lab is the central component of the Harvard Innovation Labs. It is an educational collaborative for all current Harvard students from any Harvard school to explore innovation and entrepreneurship at any stage. It provides open co-working space, a vibrant community of peer and mentor support, experiential programming, and a 12-week Venture Incubation Program, helping student teams take their ideas further, faster.
The Launch Lab is a critical extension of the growing Harvard Innovation Labs. It provides eligible Harvard alumni leading high-potential early-stage startups with a curated community including collaborative co-working space, business building programming, and access to i-lab advisors and mentors. It fosters continued connection between alumni, current students, and the Harvard community as a whole.
The Pagliuca Harvard Life Lab is a curated community, providing eligible Harvard alumni, faculty and students leading high-potential early-stage life sciences startups with a fully equipped wet lab, collaborative co-working space, business building programming, and access to the entire Harvard Innovation Labs ecosystem.