Free

GetSet Marketing Bootcamp Week

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Dek Catford

5th Floor, Old Town Hall

Catford Road

London

SE6 4RU

United Kingdom

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Description

Grow your company with confidence! Industries, markets and technologies change constantly: join us to learn skills and adapt your marketing and growth strategies to any situation successfully. In this week-long – 2 hours every day plus homework – intensive Marketing Bootcamp GetSet for Growth and Dek welcome business owners who are looking to grow and to thoroughly understand modern marketing methods.

You will learn thought processes and frameworks to make strategic decisions considering your marketing, as well as to properly brief and measure the outputs of your staff or agency. We know running your business is a lot of time and effort – why not breeze through all the necessary foundational processes you’ve been putting off for months in a week and kick-start the growth of your company? Each class in the program is designed to have actionable outputs and next steps, so as nobody leaves without at least a draft marketing plan in their hands at the end of the week.

PROGRAM

Day 1

- Introductions, goal setting

- Overview of marketing strategy and contents of a marketing plan

- How do you compete? Positioning and USP

Takeaway: marketing plan template, seeds of strategic approach

Day 2

- Who is your ideal target audience?

- Persona building for better understanding of customers

- Research, Interview practice

Takeaway: 1-3 target audience segments to work with, draft persona for brand

Day 3

- Value and emotion driven branding

- Messaging that engages people

Takeaway: why, what, how manifesto, core brand values and how to express them

Day 4

- Media mix & overview of tools, channels and platforms

- Content strategy

Takeaway: draft content strategy, draft media mix

Day 5

- Planning and calendar

- Metrics & KPIs

- Briefing agencies and staff

- Learnings & next steps

Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully. Come with an open and inquisitive mind, ready to work your way through your marketing challenges.

IMPORTANT NOTICE: please be aware that booking yourself into this event mean only that you start the application process.Upon your application a member of our team will be in touch to arrange a call with the marketing advisors and workshop facilitator and you will be asked to fill in our registration forms as a pre-requisite to participate.


We are looking to work with maximum of 20 business owners from Lewisham who are committed to learning and growing. If you are looking to raise funding, hire more people or grow your revenue, you are in the right place.

This workshop and subsequent 121 support are free of charge to eligible businesses.

Workshop Facilitator

Orsi Toth, Marketing Advisor

Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.

Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.

In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding. Most recently she has written a book on target audience analyses and buyer persona building.

She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.

The Organisers

GetSet for Growth

GetSet for Growth is a specialist service supporting businesses with the potential and ambition to grow, focusing on helping businesses overcome the two biggest barriers to growth – generating sufficient profitable customers and accessing finance.

We help you strengthen your business and marketing strategies in order to generate more money from more customers, and work with you to secure finance to invest in your growth. Our range of highly rated workshops, masterclasses and 1:1 support will increase your knowledge and skills, and give you the clarity, focus and confidence to achieve your growth potential.

This GetSet for Growth service is fully funded by J.P. Morgan, and the support is free and available to businesses in East and South London.

Dek

The Dek Business Growth Programme is an ERDF supported project designed to deliver skills and knowledge to businesses in London. The project is available to businesses with up to 250 employees, and ranges from 121 diagnostics to individually tailored business consultancy. Lewisham Council manages the programme, with NWES taking the lead on engaging businesses.

Accessibility

If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9325 or emailing london@getsetforgrowth.com.

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Date and Time

Location

Dek Catford

5th Floor, Old Town Hall

Catford Road

London

SE6 4RU

United Kingdom

View Map

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