Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Get your copy of Engaging Audiences: Measuring Interactions, Engagement and Conversions - A Survey of "Digital-First" News Sites

J-Lab

Tuesday, December 4, 2012 at 12:00 PM - Friday, August 30, 2013 at 5:00 PM (EST)

Get your copy of Engaging Audiences: Measuring...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Get your copy of Engaging Audiences: Measuring Interactions, Engagement and Conversions - A Survey of "Digital-First" News Sites Ended $5.00 $0.00

Share Get your copy of Engaging Audiences: Measuring Interactions, Engagement and Conversions - A Survey of "Digital-First" News Sites

Event Details

The rise of social media tools in recent years has empowered online news startups to increase content distribution, market their sites and track users. But most say they cannot lasso data to track whether they are turning users into supporters who will help their sites survive.

According to a national survey on audience engagement, nearly eight in 10 online survey respondents said they could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers.

“Such an effort is beyond our capacity,” said one respondent. “We need help,” said another.

These are among key findings of a new survey, funded by the Robert R. McCormick Foundation, focusing on how “digital-first” news sites are engaging their audiences and measuring that engagement.

 

 

Have questions about Get your copy of Engaging Audiences: Measuring Interactions, Engagement and Conversions - A Survey of "Digital-First" News Sites? Contact J-Lab

When

Tuesday, December 4, 2012 at 12:00 PM - Friday, August 30, 2013 at 5:00 PM (EST)


  Add to my calendar

Organizer

J-Lab

J-Lab is the Institute for Interactive Journalism

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.