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Get Your Business Online with Google and Cape Cod Community College

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Cape Cod Community College Hyannis Center

540 Main Street

Hyannis, MA 02601

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Join the Center for Corporate and Professional Education at Cape Cod Community College and Bryan Caplan, National Speaker for Google's Get Your Business Online Program, for an info-packed workshop dedicated to growing your business online.

Reach Your Customers Online with Google

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.

In this workshop we’ll discuss best practices for:

  • Creating a free Google My Business listing

  • Improving your website’s visibility in Google’s organic search results, on all devices

  • Advertising your business on Google

Using Data to Drive Growth

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

In this session we’ll introduce talk about:

  • Identifying business goals (and how you plan to use your online presence to achieve them)

  • Incorporating data into your plan

  • Selecting tools to help you find the answers you need

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Location

Cape Cod Community College Hyannis Center

540 Main Street

Hyannis, MA 02601

View Map

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