Actions and Detail Panel
Get Your Brand Right! Effective Brand and Content Marketing Strategies!
Tue, March 21, 2017, 5:30 PM – 7:00 PM EDT
Art Living's Brand Curator Shea Zephir
for a 2-part lecture series:
BRANDING FOR CREATIVES
In this lecture series, we will define the key elements of using branding and content marketing to establish your company no matter what the industry.
We will utilize think-tank exercises to assure that you are creating an authentic brand with relevant content that adds real value to your company and the services offered.
Tuesday March 21st.
5:30pm - 7:00pm
Part I: "The Basics of Branding"
What is Branding?
Defining Your Brand
Tuesday March 28th
5:30pm - 7:00pm
Part II: Content Marketing for Your Brand
What is Content Marketing?
Content Marketing Strategy
Visual Content for Your Brand
ABOUT ART LIVING
Founded in June 2016 by Shea Zephir, an Artistic Brand Curator, performing artist, digital content producer and entrepreneur, Art Living began as a project of passion, aiming to fill the void for accessible multifaceted Black artists and creating an authentic virtual space where these contemporary visionaries can be celebrated and empowered while circulating their artistic expression.
Art Living a New York-based video channel and content platform for talents that are socially impactful and that extend beyond pop culture. Through the original visual shorts, Art Living introduces, highlights, and celebrates multifaceted artists acting as their virtual loudspeaker while harnessing their talents into a transcendent platform. Art Living also provides marketing promotion, social media campaigns, and collaborative opportunities for local, independent, conscious artists throughout New York City and beyond.
SHEA ZEPHIR BIO
Social Media Marketing. Copy Editing. Beauty Artistry. Dance & Choreography. If you mention anything regarding these industries, Shea is experienced and informed about it. Shea Zephir is an Artistic Brand Curator creating visual campaigns and digital content for multifaceted artists. As a creative professional working in the digital marketing industry for four years, she has worked with enterprising companies including Harlem's Fashion Row & zuvaa.com increasing their engagement channels such as Instagram and Facebook. Shea launched her own company, Art Living in June 2016, a New York-based video channel and content platform for talents that are socially impactful and that extend beyond pop culture. Shea manages online communities while merging her performance art background and marketing acumen into a transcendent platform that is authentic and cultivating.