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Power Friday Local SEO Marketing
A well-executed Internet search marketing strategy can give small businesses an advantage to gain market share and attract new customers by establishing Internet presence, authority and trust.
Our speaker Lynn Pechinski will talk about:
Online trends and behaviors that make “Google Love” a requirement for all businesses.
What is Local SEO marketing and how does it work
Who needs it and why
Benefits and Obstacles – lead generation, time and money
Lynn Pechinski, President of 1st Straw Marketing & Promotions, is a results-driven, well-connected marketing pro, certified social media strategist, speaker, and trainer. With over 30 years’ experience working for Fortune 500 corporations, Lynn launched her company 10 years ago to help SMB’s power their marketing through dynamic programs that produce measurable results. Her specialties are marketing, event planning, copywriting and design, printing, and promotional products. New programs, such as Cross-Platform Marketing and Local Search Website Marketing, help businesses take advantage of online opportunities to attract leads.
Lynn was recently named one of 25 Women to Watch 2013 by South Jersey Biz Magazine (http://1st-straw.com/lynntop25.html). In May, 2013, New Jersey Monthly Magazine named Lynn as a finalist in the Leading Women Entrepreneurs. She has served on the Board of NAWBO South Jersey and received an Honorable Mention as one of the 2011 Enterprising Women of the Year. Lynn holds a BS from Rider University with a double major in Economics and Management.
When & Where
NAWBO South Jersey
Chartered in 2003, The National Association of Women Business Owners - South Jersey is a vibrant, professional group of women who come together to connect, learn and grow through networking and educational events. NAWBO SJ strives to help women business owners and women in business to succeed, to grow, and to thrive. They offer events and membership opportunities in Burlington, Camden, Gloucester, Cumberland, Salem, Atlantic, Cape May and portions of Mercer counties. Website: http://nawbosouthjersey.org/
About NAWBO National
The National Association of Women Business Owners (NAWBO), headquartered in the Washington, DC metropolitan area, is the only dues-based national organization representing the interests of all women entrepreneurs in all types of businesses. The organization currently has over 80 chapters. NAWBO traces its origins to a small group of Washington, DC business women who began meeting informally in the spring of 1975 to talk about mutual experiences, exchange information and develop business skills. Recognizing the value of the group, they incorporated as the National Association of Women Business Owners on July 5, 1975. Two years later they began recruiting members from across the country, and in 1978 the first chapters were formed.
Founding NAWBO National President Susan Hager liked to say, “Get a seat at the table or build your own table, and make sure to include other women at that table.”
Getting a seat at the table and including other women there has been the mission of NAWBO for the last 40 years. We make it our business to ensure women business owners and entrepreneurs have a strong voice with policy makers and public officials who are making decisions which impact our businesses, our ability to succeed and our bottom line.