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Get Social: GA Social Marketing Summit

General Assembly

Friday, December 6, 2013 from 12:30 PM to 7:00 PM (EST)

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#GetSocial Live Stream Ticket Ended Free  

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Event Details

Get Social: Social Marketing Summit

Friday, December 6th from 12:30 pm to 7:00 pm

Join us for a full day of examining social marketing through keynotes, panels, and case studies. Live streamed from our headquarters in NYC, the conference will bring together experts in leveraging social media to acquire customers.

The event will be headlined by:

Adam Rich, Co-founder and Editor in Chief of Thrillist, chatting fireside on what makes share-worthy content.

Andrew Gorenstein, Chief Revenue Officer at Gawker Media, talking about the importance of storytelling to service your readership and amplify your brand voice. 

A panel of e-tail senior marketers discussing how social media integrates with customer service and brand strategy.

The conference will conclude with keynote presentations on Social Returns—how to translate your social impact into sales metrics that your Ops team will understand.

 

SPEAKERS

Miki Agrawal / Co-Founder, CEO, THINX; Founder, WILD

Radha Agrawal / Founder, CEO, Super Sprowtz LLC; Co-Founder, THINX

Grace Atwood / Social Media Director, BaubleBar

Jason Bornstein / Marketing Manager, Bonobos

Katherine Brodie / Senior ECommerce Manager, C. Wonder

Elisabeth Bromberg / Director of Social Marketing, Profero

Katie Iles / Co-founder and COO, Nine Lines

Dan Grossman / Group Director Digital Marketing Strategy, VaynerMedia

Andrew Gorenstein / Chief Revenue Officer, Gawker Media

Amy Lee / Senior Strategist, Wolff Olins

Anna Lindow / GM of Campus Education and Operations, General Assembly

John McCarus / SVP of Social Content, Digitas LBi

Samatha Ortega / Director of Advertising Strategy, Gawker Media

Adam Rich / Co-founder and Editor in Chief, Thrillist

Rachel Silver / Senior Manager of Social Media, Birchbox

Frank Speiser / Co-founder and Chief Product Officer, SocialFlow




AGENDA

12:30 PM

Kickoff Talk with Dana Reilly, organizer

12:40 PM

Inspire participation with Miki and Radha Agrawal

1:15 PM

Brand Storytelling with Amy Lee

1:50 PM

Fireside Chat with Adam Rich and Anna Lindow

2:50 PM

Break

3:00 PM

“Talk Shop” Customer Acquisition Panel with Rachel Silver, Grace Atwood, Jason Bornstein, and Katherine Brodie moderated by Katie Iles

3:45 PM

Service your Readership and Amplify your Brand with Andrew Gorenstein and Samantha Ortega

4:20 PM

Integrating Social Media with John McCarus

4:55 PM

Break

5:05 PM

Scaling Social Strategy with Dan Grossman

5:40 PM

The Science of Attention with Frank Speiser

6:15 PM

Case Study: M&S Christmas with Elisabeth Bromberg

6:50 PM

Concluding Remarks and GA Happy Hour

 

 

   

Join the conversation! Use the hashtag #getsocial to stay connected. 

 

Have questions about Get Social: GA Social Marketing Summit? Contact General Assembly

When

Friday, December 6, 2013 from 12:30 PM to 7:00 PM (EST)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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