Get It Online: The Second Screen: How Social is Revolutionizing TV
Tuesday, May 21, 2013 at 8:30 AM (EDT)
In this age of dual screens, watching a Twitter feed during a live, broadcast event can be as important an event as the broadcast itself. From Oreo’s “You can still dunk in the dark” Super Bowl ad to real-time audience participation of American Idol, social channels are enhancing the narrative of live events, and in many cases, grabbing the headlines. Networks are even building social-driven audience interaction directly into their programs, allowing audiences to engage with characters.
Join GigaOM's Eliza Kern and panelists from the worlds of TV content production and social measurement for a moderated discussion about the Social TV of today and tomorrow. Some of the questions they'll debate are:
- Why does measuring social engagement in a broadcast event matter for networks, advertisers and consumers?
- Why should content providers or broadcasters care about the social media event?
- How might this insight change consumer behavior or change how networks/content providers monetize their live events?
- Is being part of the social media event as important or fulfilling as attending the live event?
This event is part of the National Press Club’s “Get It Online” series. On May 21st, doors will open at 8:30 a.m. and Continental breakfast and coffee will be served The panel will begin at 9 a.m. and conclude by 10:30 a.m.
, who joined the GigaOM team in May 2012, covers social technology from San Francisco, from startups to Twitter and Facebook. She is a recent graduate of UNC Chapel Hill. As editor of the university's digital news service, Eliza devised the editorial strategy, managed the newsroom, and guided the team's public affairs reporting. In the summer of 2010, she launched a nonpartisan political blog to cover a New Hampshire congressional primary, breaking stories there that were picked up by mainstream news outlets.
Rishab Aiyer Ghosh, Co-Founder and Chief Scientist of Topsy, started “First Monday,” the most widely read peer-reviewed journal of the Internet, in 1995, with Ed Valauskas, Esther Dyson, and Vint Cerf. In 2000, at the University of Maastricht in the Netherlands, Ghosh started the Collaborative Creativity Group, the leading research group on the economics of free/open source software, Wikipedia and other forms of collaborative innovation. He has extensively researched and published how reputation works and motivates in online communities for more than 12 years, collaborating with Stanford, Oxford, Cambridge and Tsinghua Universities, with grants from the US National Science Foundation and European Commission. Ghosh is also a board member of the Open Source Initiative.
Martez R. Moore is the Executive Vice President of Digital Media for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. Mr. Moore is responsible for leading the Digital Media Group, where he manages the Online, Mobile, Technology, Video-on-Demand, Down-load-to-Own, and Vertical Ad Network business units, crafts business strategy, and executes organic and acquisition growth initiatives. Prior to this role, Mr. Moore was the Head of Business Strategy & Development for BET Networks, where he led business strategy, acquisition, and corporate partnerships activities.
Andrew Somosi serves as CEO of SocialGuide, an audience engagement analytics platform. Prior to joining SocialGuide, he led markting and business development at Lattice Engines. A founding member of the management team, he was responsible for brand strategy, demand generation, partnerships and communication. Prior to Lattice Engines, Andrew was an Assocaite Principal at McKinsey & Company, advising gloabnl operational issues. Andrew also developed e-commerce and ad-driven business at LexisNexis. He has a BA in Economics and Political Science from Columbia University and an MBA from The Wharton School.
Anthony Shop is the host of the National Press Club's "Get It Online" Series and a former chairman of the Events Committee. A former reporter, Anthony is managing director of Social Driver, a full-service digital agency. Anthony leads a team of developers, designers and marketers to build social, mobile and web experiences that empower audiences and connect communities. Social Driver works with an international client base that includes Fortune 500 corporations, leading nonprofit organizations and foundations, and venture-backed technology startups. Under Anthony’s leadership, Social Driver was named 2012 Small Business Champion of the Year by the DC Chamber of Commerce.
This event is free of charge for NPC members and $20 for non-members.
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.