Are you an artist who would like to get your work in front of more people? Learn the latest marketing strategies to bring your unique vision and brand to the public.
Partnering with galleries and retail outlets is a great way to increase exposure and generate more revenue. Takeaway skills include: strengthening artist brand, logo, and merchandising; understanding expectations when exhibiting at commercial galleries, venues, and events; designing a portfolio, artist statement, exhibit series, and pricing structure; exploring consignment, wholesale, and retail opportunities; mastering sales conversations; negotiating contracts and potential disagreements; identifying needs for taxes, permits, returns, and shipping.
Workshop led by Michele Alexander, a social benefit entrepreneur, who has provided guidance to 100+ nonprofits, community initiatives, professional artists, and creative start-ups over the last 16 years.
Special presentation by Natalie Nelson, Director, Pence Gallery.
YoloArts is able to offer this Professional Development series for artists, arts organizations and artisans with support from a Creative California Communities grant from the California Arts Council.