Get Found Digital Marketing

Get Found Digital Marketing will give you the simple step-by-step process needed to find more ready-to-buy customers.

About this event

Learn as a Local Business

From complete beginners to business owners and marketing professionals looking to upskill, this digital marketing workshop will get your business found so you can make more money!

Get Found will give you the confidence you need to successfully market your locally owned business. As a local business, Get Found will teach you the skills needed to grow your business.

You will learn, firsthand, countless actionable ways to increase your business’ exposure on Google, social media and the web. Gone are the days when customers would search the phonebook to find a local business. Today, more people search for a local business on Google, reviews or social media.

Module 1 Make Google Work for You

Digital marketing is constantly changing and consistently in demand. Your customers are online every single day. Learn the benefits of digital marketing, understand your customers’ journey and stay ahead of your competitors.

Topics include:

What is Google?

Google-First Strategy

Automation

Customer Journey

Data skills and Analytics

Tools

Finding Your Superpowers

Module 2 Show Up in 'Near Me; and 'Best'

Did you know that Google is the only platform who’s number 1 purpose is to help businesses find more customers, sell more stuff and save time?

Learn HOW and WHY to create business listings that will be found by ready-to-buy customers in the new online economy.

Topics include:

Talk Directly to Google

Get Found in ‘Near Me’ and ‘Best’ Searches

Importance of Listings

NAP Data Accuracy

Listings and Social Media

Listing Automations

Module 3 Create Google-First Scroll-Stopping Content

Imagine 52 weeks of content in 1 hour!

The Monday morning blank screen of death is no way to start the week. Knowing what you’re going to say before you say it is key. It will save you tonnes of time and anxiety. In this session, you will learn how to create 52 weeks worth of content without working weekends and dancing in front of the camera (unless it’s what you love doing!).

Learn all of the key components to actively and easily manage your online reputation, when to respond to online comments and how to leverage reviews to get your business found.

Topics include:

Creating 52 Weeks of Google-First Content

Monitoring Reputation and Social Media Engagement

Join the Conversation

“But It’s Not Me” Mentions

Responding to Review

Asking for Reviews

Cyber security and privacy

Module 4 Google Friendly Websites

Want to know the exact words customers use to find your business? The most popular searches relevant to your business? We’ll help you find the exact terms customers use to find your business.

And even more, we’ll help you find new keywords for free that will attract customers using our 15-min ‘speed search’ process. Keywords can be used on your website, social media, advertising or other tools you use to promote your business. Keywords are the missing combination to unlock more customers!

Search Engine Optimization, or SEO, is a powerful technique to increase your website’s presence on Google. Learn how to optimize pages, headings, images, URLs and more to be sure Google smiles fondly upon your website.

Topics include:

Talking Directly to Google

How to Find and Use Your Customers Keywords

SEO Search Ranking

Website Optimization

Configuring Google Analytics

Monitoring Campaigns

Analyzing & Recording Data

Module 5 Google Ads

You’ll take an in-depth look at Google Ads and have a live-ready ad for your business set to go. We will show you how to set up, create, run and optimize a campaign where you can target very specific search queries that are 100% relevant to your business.

When and how to advertise your business online. The simple do-it-yourself’er tools you can use to promote your products, services and special offers.

Get the know-how to execute actionable strategies and tactics that produce tangible results for your business; results that can propel your business’ profitability to higher levels.

Topics include:

Google, YouTube, & Facebook Ads

Search Campaigns, Display & Video Advertising

Defining Your Ad Goal(s)

Measurement and Optimization

Email Marketing Fundamentals

Testing and Optimizing

Advertising standards