CA$1,595

Get Found Digital Marketing Certificate

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CA$1,595

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Get Found Digital Marketing will give you the simple step-by-step process needed to find more ready-to-buy customers.

About this Event

Learn as a Local Business

From complete beginners to business owners and marketing professionals looking to upskill, this digital marketing workshop will get your business found.

Get Found will give you the confidence you need to successfully market your locally owned business. As a local business, Get Found will teach you the skills needed to grow your business.

You will learn, firsthand, countless actionable ways to increase your business’ exposure on Google, social media and the web. Gone are the days when customers would search the phonebook to find a local business. Today, more people search for a local business on Google, reviews or social media.

Module 1 Digital Marketing Strategy

Digital marketing is constantly changing and consistently in demand. Your customers are online every single day. Learn the benefits of digital marketing, understand your customers’ journey and stay ahead of your competitors.

Topics include:

  • Content Creation
  • Email and Text Marketing Campaigns
  • Marketing Automation
  • Digital Journeys
  • Data skills and analytics
  • Tools and Strategy
  • Local Business Branding

Module 2 Local SEO

Get Found in “near me” searches, be the “best” search result when customers are ready-to-buy and answer “how do I” when customers need your products and services. Learn HOW and WHY your business needs to be the top search result to win the race to the cash register.

Topics include:

  • Google Listings
  • HOW to get found in “near me,” “best” and “how do I” searches
  • Local SEO
  • How to automate your killer content

Module 3 Reputation Management

Imagine gathering all the online conversations about your business, personnel and industry. If only, you could be the fly on the wall. You can!

Topics include:

  • Monitoring (eavesdropping) the conversation
  • Easily manage all the online information about your business
  • Responding to review
  • Asking for reviews
  • Cyber security and privacy

Module 4 Social Media

You’ll uncover the mystery of social media, learn about the popular social media channels and provide practical, time-saving tips to make social media a sales channel for your business. Let’s make social media simple once again!

Build engagement. Be purposeful. Make it simple.

Topics include:

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Content Strategy
  • Scheduling Tools

Module 5 Website and Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is how search engines read your website. Learn how to optimize pages, headings, images, URLs and more to be sure Google smiles on you.

Topics include:

  • Keywords
  • SEO Search Ranking
  • Website Optimization
  • Configuring Google Analytics
  • Monitoring Campaigns
  • Website Copy
  • Analyzing & Recording Data

Module 6 Online Advertising

Get the know-how to execute actionable strategies and tactics that produce tangible results for your business; results that can propel your business’ profitability to higher levels.

Topics include:

  • Basics of Online Search
  • Google Ads
  • Search Campaigns
  • Display & Video Advertising
  • Measurement and OptimizationTesting, Optimizing and Split Tests

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Eventbrite's fee is nonrefundable.

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