Digital competence and digital skills are key
differentiators. This course is designed to help students become more
competitive and make them more productive in the digital economy of the
21st century. The practical guidelines, ideas and techniques are
immediately applicable on both a personal and business level. Students
will learn how digitally-savvy executives are using their computers and
they will gain an understanding of best practices digital tools and
This is a lecture-lab course in which topics are presented by the instructor, techniques are explained, and assigned technical exercises are completed by students in class.
The course will cover the following topics:
WHAT OTHERS ARE SAYING
"For those of us in need of a digital face-lift, I would highly recommend visiting 'Doctor' Palmer. His work is impeccable and he is discreet. After a day with him, you will look at least 10 digital years younger!" -- Brian K., NY, NY
"Radically helpful, and so glad I did it. Your command is extraordinary, and it was well worth the price of admission. It is one fabulously exciting environment right now, both terrifying and exhilarating in the same breath. Your prescriptions ring true." -- Hank C. Darien, CT
"It was exciting to discover where things are heading, and going over details that the average person might not know even if you're 'in the culture.'" -- Lauren M. NY, NY
ABOUT SHELLY PALMER
Shelly Palmer is a consultant and the host of MediaBytes a daily show featuring news you can use about technology, media & entertainment. He is Managing Director of Advanced Media Ventures Group LLC and the author of Television Disrupted: The Transition from Network to Networked TV (2008, York House Press). Shelly is also President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy Awards).
Mr. Palmer is a popular speaker and moderator at technology and media conferences hosted by industry organizations, like: The Consumer Electronics Show (CES), The National Association of Broadcasters Convention (NAB), The National Show presented by the National Cable Television Association (NCTA), Telecom presented by the United States Telecom Association, Digital Hollywood, iHollywood, ad:tech, and iMedia. He is a guest lecturer at the MIT Media Lab, Stern Graduate Business School at NYU, The Columbia Institute for Tele-Information (CITI) at Columbia University, The Graziadio School of Business Management at Pepperdine University, The Digital Content Lab at the American Film Institute and other top tier colleges and universities. For more information, visit shellypalmer.com
PREREQUISITES FOR THIS COURSE
You should have a basic knowledge of personal computers, email, web-surfing and search. You should have and bring your laptop computer to this course. Rentals are available, see below. Prep work can be found here. It is best to do the prep work before attending the course. 1and1.com is offering special deals on web hosting packages that start at $9.95 per month. We strongly recommend that you register your own domain name.
The fee for the one-day course is $449.95 per person. This fee includes all of the materials you will need for the course. Please bring your laptop. Rentals are available for $150 with advanced notice. Free WiFi is provided. Groups discounts available, please email email@example.com or call 212-532-3880 x1 for more information.
Payment is required in advance but it is refundable, less a $25 processing fee, if your cancellation is received three full business days before the course. To obtain a refund for this course, you must cancel BEFORE 12 noon ET, Monday 2/23/2009. There are no exceptions and there are no refunds after the cutoff. Substitutes are welcome.
10:00am to 4:30pm. Check-in begins at 8:00am.
Lunch is on your own. Dress is informal. Doors open at 8:00am.
WiFi & TECH SUPPORT
If you are planning to bring a laptop computer (recommended), please make sure that your computer can connect to the Internet via WiFi. If you need help configuring your computer, please plan to arrive as close to 8am as possible. Technical help is available until the class begins at 10:00am.
Event produced by:
Advanced Media Ventures Group LLC
PO Box 1877, NY, NY 10156-1877
The Paley Center For Media
25 West 52nd Street
New York, NY 10019
Please support our media sponsors:
Praise for Shelly Palmer Seminars
"Shelly Palmer is one of those rare talents who understands technology, he is the invaluable guide to what's happening, why it matters and how it works." - WILLIAM RANDOLPH HEARST III
"This is a wonderful primer for non-technical people who really need to know about technology." -
MAURY POVICH Host of "Maury"
"Great insights, fun stories, lots of knowledge you can use! - MARK CUBAN Owner Dallas Mavericks
Shelly's Top Five
Digital Work/Life Tips
1 –When you speak, don’t tell them what you don’t know.
If your email address something like: firstname.lastname@example.org? You’re telling everyone you’re in your digital diapers.
2 – The speed of information = economic success. Faster information makes you a stronger competitor. There’s no excuse for not being a search and alert monster.
3 – Nothing can be unsaid. Learn your digital etiquette. A good rule of thumb, don’t to anything online you would not do offline.
4 – Social network your way to success. Be where the business is. There are over 350 million people on MySpace, Facebook and LinkedIn you should be too!
5 – Make your online presence match your offline presence. You look the part offline, you should look the part online.
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