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GeoM: What's New and What's Next in GeoMarketing (A FutureM Event)

Allen & Gerritsen

Monday, October 4, 2010 from 12:00 PM to 6:00 PM (EDT)

GeoM: What's New and What's Next in GeoMarketing (A...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $122.00 $7.70

Event Details

The future of location is approaching, and marketers and technologists need to prepare for it. With emerging location-based technologies, consumers are interacting with brands on newer, deeper, and more semantically aware levels. These interactions create incredible opportunities for businesses and organizations especially in the areas of monetization and customer loyalty. Join this summit as we bring together the leading platforms, strategists and thinkers to discuss the roadmap for the evolution of the location industry. More information can be found at: and


  • Dennis Crowley - Co-founder at
  • Matt Galligan - CEO and co-founder of SimpleGeo
  • Jeff Holden - Founder and CEO of Pelago, makers of Whrrl
  • Mike Schneider - Vice President, Director Digital Incubator for Allen & Gerritsen
  • Aaron Strout - CMO, Powered, Inc.
  • Anne Mai Bertelsen, President at MAi Strategies, LLC.
  • David Chang - Vice President of Where
  • Jason Keath - Founder of Social Fresh
  • Wayne Sutton - TriOut



12:00 p.m. - 01:00 p.m.             Registration

01:00 p.m. - 02:00 p.m.             Making Money from LBS

This panel discussion will tackle the topic of how to monetize location-based services. Can businesses impact the bottom line using LBS? What happens when VC-funding runs dry? What business models can be built around LBS?

02:00 p.m. - 03:00 p.m.             Data and Loyalty

LBS offer rich data and new opportunities to leverage customer loyalty. Where do these two fields overlap? Can businesses use location data to increase loyalty? How much of an LBS campaign is measurable?   

03:00 p.m. - 03:30 p.m.             Break

03:30 p.m. - 05:00 p.m.             Future of Geo

Location is the future of marketing. Understanding where the industry is going and how it will get there is key to leveraging LBS. The panel will discuss the importance of location, contextual relevance, what businesses will look for from location features in the future, and how consumers might respond to the technology as it grows. 

05:00 p.m. - 06:00 p.m.             Networking

GeoM is part of FutureM, a multi-location event experience throughout Greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. During the FutureM week, leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. Check out the other 35+ FutureM events at

Have questions about GeoM: What's New and What's Next in GeoMarketing (A FutureM Event)? Contact Allen & Gerritsen

When & Where

Microsoft New England Research & Development Center
1 Memorial Drive
Cambridge, MA 02142

Monday, October 4, 2010 from 12:00 PM to 6:00 PM (EDT)

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Allen & Gerritsen

Always focused on whats next, Allen & Gerritsen (a&g) strategically combines technology, creativity, media and analytics to develop digital, experiential and traditional branding experiences. Ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US, a&g creates conversations and builds connections that contribute to the bottom line. Their roster of global, consumer and BtoB clients include The Boston Celtics, Bright Horizons Family Solutions, Bonefish Grill, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, WBUR, Partnership for a Drug Free America, Toy State, Waters Corporation and Zildjian.


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