Geoff Halsema: Evaluating New Media Advertising Channels
Thursday, January 19, 2012 from 11:30 AM to 1:00 PM (EST)
All attendees will receive a complimentary copy of his book, 30 Days to Digital Media Expertise.
Geoff Halsema is the author of 30 Days to Digital Media Expertise and the Vice President of Goodway Group, a leader in the digital media
space. Over his 17-year career he led several retail automotive accounts for Bozell, Bates, Y&R, Martin Agency and Deutsch and has transferred his expertise in the retail category into Goodway’s consultative, partnership approach to Interactive for many fortune 500 brand’s agencies. Geoff is a proud member of the Gator Nation and lives in Milton, GA with his wife and three children.
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Along with its fellow chapters and the 4th District, AAF-Jacksonville is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.