Generative Research: Powerful Techniques to Understand Customer Motivations (Workshop)
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Generative Research: Powerful Techniques to Understand Customer Motivations (Workshop)

Generative Research: Powerful Techniques to Understand Customer Motivations...

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WeWork Metropool

61 Weesperstraat

1018 VN Amsterdam

Netherlands

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Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.

Here are some of the topics we’ll cover:

  • Using the Generative Research framework to get richer qualitative insights.

  • Designing + customizing hands-on exercises to gather meaningful user feedback.

  • Ways to dig deeper during user feedback sessions to uncover unspoken desires, expectations, and lifestyle habits.

For this workshop, the instructor will be Misael León who is a UX / Product Designer at Nearsoft and he also has contributed to several UX/Design blogs like Invision and Software Guru.

Misael Leon

PlanningWith.Cards

A platform so remote or distributed agile teams can improve their internal processes leveraging their development platforms like Trello, JIRA, Pivotal Tracker and Youtrack. We have the following tools:

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"WeWork is the platform for creators. We provide the space, community and services you need to create your life's work. To learn more about WeWork's spaces and memberships in Amsterdam, send an email to metropool@wework.com or call 020 - 7059567."

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Date and Time

Location

WeWork Metropool

61 Weesperstraat

1018 VN Amsterdam

Netherlands

View Map

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