$60 – $90

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Greater San Diego Association of REALTORS®

4845 Ronson Court

San Diego, CA 92111

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At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime?

Say hello to Generation Buy. In this one-day course, you will examine the characteristics of these home buying generations and evaluate their expectations of the agent and the transaction, as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

The Generation Buy course counts as one REBAC elective course to be applied towards the ABR® Designation.

Instructor: Ginni Field

Live Class:
August 27, 2019 at Kearny Mesa Service Center: 9:00am - 4:00pm

Lunch will be provided.




Refund/Cancellation Policy
Reservations for programs requiring payment will not be processed until payment is received. If you must cancel your reservation, a maximum refund of 85% of the program cost will be issued if the cancellation is received in writing three days prior to the course date. A non-refundable 15% of the program cost will be assessed for processing fees. GSDAR reserves the right to cancel or reschedule any program. If cancellation occurs, GSDAR will issue a full refund. In the event of rescheduling, GSDAR will send immediate notification and transfer all reservations (including payments) to the new date.

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Greater San Diego Association of REALTORS®

4845 Ronson Court

San Diego, CA 92111

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