San Francisco, California
London, United Kingdom
User testing is one of the most important techniques you can use to ensure a successful product launch. It can provide important feedback on the usability of your product BEFORE it gets to market and can be conducted at minimal cost. In this workshop, we will discuss how to prepare for a user test, create your stimulus, conduct your test, and interpret the results. Next, you will prepare your own user test, conduct a mini-test with your fellow workshop participants, and debrief on the experience. Please come prepared with a sample of your product (wireframes, beta product, or in production product) to test.
Rashmi Menon is a product and strategy consultant who specializes in bringing small company agility to big companies and big company scalability to startups. She assists clients with strategic business planning projects (e.g., customer research, pricing, business modeling, etc.) and the tactical aspects of launching products (roadmapping, requirements, marketing, etc.). She also coaches entrepreneurs through the significant aspects of launching a business through accelerators such as StartX and the Nordic Innovation Incubator program. She has launched numerous businesses and products within large corporations including The Walt Disney Company, Microsoft, and Yahoo!. She co-founded Green Resource Network and served as Vice President of Product Management at two startups, Zvents (acquired by eBay) and VideoGenie. She teaches product management and entrepreneurship courses through the Stanford University Continuing Studies Program and received a BA, magna cum laude and phi beta kappa, from Harvard University and an MBA from Stanford University. www.linkedin.com/in/rashmimenon/
Box Lunch Provided.
When & Where
Chamber of Commerce International Consortium For Entrepreneurs (CCICE) is an organization that helps members build, develop, encourage, and support entrepreneurship in a cross cultural technology centric environment. CCICE is a bridge between network associations, industry and entrepreneurs to build sustainable opportunities that energize growth and development within and across international boundaries.