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GAN-LA Presents Small Business Breakfast Series: 3 Keys to Successful New Products

Graziadio School

Wednesday, March 22, 2017 from 7:30 AM to 10:00 AM (PDT)

GAN-LA Presents Small Business Breakfast Series: 3...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Graziadio Alumnus/Alumna Mar 22, 2017 $20.00 $0.00
Graziadio Student Mar 22, 2017 $20.00 $0.00
Guest/Friend Mar 22, 2017 $20.00 $0.00

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Event Details

Join us at the Pepperdine West Los Angeles Graduate Campus and learn invaluable information about what it means to be an entrepreneur. Breakfast provided.

Are you looking to expand your knowledge of new product innovation and commercialization? If the answer is yes then this session is definitely for you! This session breaks down the chaotic product innovation process into three simple sections. These three sections, in priority order are:

  • Marketability
  • Technical Feasibility
  • Protectability

A significant portion of this talk covers Marketability, since this is the area where 42% of ventures fail for lack of creating a needed product. The talk delves into the 4 Ps of Marketing; Product, Price, Promotion, and Place as well as supporting content. The other two Keys, Technical Feasibility and Protectability, will be covered as well. This talk is particularly suited for those who are looking to expand their knowledge of new product innovation and commercialization.

Cost: $20 A full refund will only be given if registration is canceled 48 hours prior to the event date.


7:30-8:00am Sign-in / Breakfast
8:00-9:00am Discussion of Topics
9:00-10:00am Networking

Speaker: Eric Paul RoseSBBS Speaker

Eric Paul Rose, NPDP, MBA is a product innovation and management consultant who provides startups, entrepreneurs, and established companies the expertise to move new products from market opportunity into marketplace reality. His product innovation expertise ranges from technology to toys, hardware to housewares, and furniture to medical and pet products. Mr. Rose has over 35 years’ experience managing new product projects from opportunity identification, through technical development, into manufacturing, and then market launch.

Mr. Rose holds a BS in Industrial Design and is a Pepperdine MBA graduate. He is an Adjunct Professor of Product and Business Design in the Entrepreneurship program at Loyola Marymount University. He is also a certified New Product Development Professional (NPDP) through the Product Development and Management Association (PDMA). Mr. Rose is a named inventor on over 65 published patents worldwide in the consumer, healthcare, and industrial product industries. He has spoken to a wide variety of corporate, academic, and professional trade groups on the topic of Product Innovation for over 20 years. More about his background can be found at

Note: This event is the next in the Small Business Breakfast Series (SBBS) coordinated by Pepperdine's Graziadio Alumni Network of Los Angeles. These events provide updated and relevant information to the small business owner, manager, or entrepreneur in an interactive setting.
***IMPORTANT NOTE: By registering for this event, I do hereby give the Pepperdine University The George L. Graziadio School of Business and Management and its associates or assigns, or anyone acting under its authority or permission, the irrevocable and unrestricted right and permission to: capture the image, audio, and content via photograph, videotape, audiotape, transcription, or other means now available, copyright in its own name or otherwise, and use, reuse, publish, and republish any and all material of which I presented, or may have been included in presenting, in whole or in part. I consent to the use of all media now or hereafter known for illustration, promotion, art, editorial, advertising, trade, or any other purpose whatsoever. I hereby waive any right that I may have to inspect or approve the finished product or products and the advertising copy or other matter that may be used in connection therewith or the use to which it may be applied.
Have questions about GAN-LA Presents Small Business Breakfast Series: 3 Keys to Successful New Products? Contact Graziadio School

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When & Where

6100 Center Dr

Los Angeles, CA 90045

Wednesday, March 22, 2017 from 7:30 AM to 10:00 AM (PDT)

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Graziadio School

At Pepperdine Graziadio School of Business and Management, we believe tomorrow's leaders are visionary and values-centered. We offer full- and part-time MBA programs, as well as Master's, Bachelor's and joint degree programs that are entrepreneurial in spirit and global in orientation.

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GAN-LA Presents Small Business Breakfast Series: 3 Keys to Successful New Products
Things to do in Los Angeles, CA Networking Business

Pepperdine Graziadio School of Business and Management
24255 Pacific Coast Highway, Malibu, CA 90263 Phone: 310.506.4000

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