Are you looking to expand your knowledge of new product innovation and commercialization? If the answer is yes then this session is definitely for you! This session breaks down the chaotic product innovation process into three simple sections. These three sections, in priority order are:
A significant portion of this talk covers Marketability, since this is the area where 42% of ventures fail for lack of creating a needed product. The talk delves into the 4 Ps of Marketing; Product, Price, Promotion, and Place as well as supporting content. The other two Keys, Technical Feasibility and Protectability, will be covered as well. This talk is particularly suited for those who are looking to expand their knowledge of new product innovation and commercialization.
Cost: $20 A full refund will only be given if registration is canceled 48 hours prior to the event date.
7:30-8:00am Sign-in / Breakfast
8:00-9:00am Discussion of Topics
Eric Paul Rose, NPDP, (MBA '96) is a product innovation and management consultant who provides startups, entrepreneurs, and established companies the expertise to move new products from market opportunity into marketplace reality. His product innovation expertise ranges from technology to toys, hardware to housewares, and furniture to medical and pet products. Mr. Rose has over 35 years’ experience managing new product projects from opportunity identification, through technical development, into manufacturing, and then market launch.
Mr. Rose holds a BS in Industrial Design and is a Pepperdine MBA graduate. He is an Adjunct Professor of Product and Business Design in the Entrepreneurship program at Loyola Marymount University. He is also a certified New Product Development Professional (NPDP) through the Product Development and Management Association (PDMA). Mr. Rose is a named inventor on over 65 published patents worldwide in the consumer, healthcare, and industrial product industries. He has spoken to a wide variety of corporate, academic, and professional trade groups on the topic of Product Innovation for over 20 years. More about his background can be found at www.ericpaulrose.com.
At Pepperdine Graziadio School of Business and Management, we believe tomorrow's leaders are visionary and values-centered. We offer full- and part-time MBA programs, as well as Master's, Bachelor's and joint degree programs that are entrepreneurial in spirit and global in orientation.
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