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Games As A Service: The Book Launch

When and where

Date and time


UKIE Offices 21-27 Lamb's Conduit St WC1N 3BD United Kingdom

Map and directions

How to get there


The UK Launch of the much anticipated "Games As A Service: How Free To Play Design Can Make Better Games" will take place on March 7th at the UKIE offices in London.


What people are already saying about the book:

“...a thoughtful, intelligent and timely study of the dynamic and emerging area of games as a service...”

Chris Kingsley - Rebellion

“...the fundamental business model changes we’ve got to embrace in order to create magical and commercially successful gameplay...”

Henrique Ollifiers - Bossa Games


Doors Open - 15:30

Introductions Sean Connelly: Focal Press - 16:00
Why Service Matters - Oscar Clark - 16:10
Does A Service Mean More Than Free2Play? - 16:20
(Live Podcast Recording with Jon Jordon, Guy Cocker, George Osborn and Oscar Clark)
Drinks, Networking and Gameplaying - 17:00

On to 'The Perseverence' - 18:00


Come and join us to talk about the role of games as a service and to celebrate the official release of the book. There will be a chance to talk to the author and to take part in the lively discussion about what is perhaps the most fundamental chance to the games industry.

We are particularly greatful that Jon, Guy and George have all agreed to join Oscar in a discussion on the topic of Games As A Service and its influence. We expect this will be a full and frank debate and we plan to record it for a future podcast.
After this there will be an opportunity for networking drinks with the UKIE Team as well as Sean Connelly from Focal Press and after hours we have reserved a room at the Perserverence. I hope you can come.
FYI Please let us know when you sign up if you want us to reserve yourself a copy of the book as there will only be a limited supply. This will be a chance to get hold of a copy before the official UK release and to get a 20% discount on the retail price. Of course Oscar will also be more than happy to sign any copies if anyone wants him to do that.

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